Posted in Advocacy Insights on November 30, 2007 | No Comments »
IBM have recently issued a report claiming to see the end of advertising as we know it. The most interesting point is that the research identified that 40% of consumers questioned found on-line advertising more annoying than any other form. As traditional advertisers run towards digitising their current 30 second spot strategy, this may be worth a thought?
Posted in Great Case Studies, Leveraging Passions on November 29, 2007 | No Comments »
In a world where it’s getting increasingly inefficient to push your commercial messages out to consumers… what do you do? You turn yourself into a beacon for all like-minded consumers, attracting them like moths to a light in summer. Dove have done this brilliantly, identifying the angst’s that exist amongst women and championing their cause time and time again. This is [...]
Posted in Advocacy Insights on November 29, 2007 | No Comments »
Weber Shandwick has just completed a really interesting European study with Paul Marsden looking at what drives Brand Advocacy (positive word of mouth). Our key findings were that a third of brand purchasers across Europe claimed Advocacy was the primary influencer on brand choice. It was five times more important in influencing choice than TV advertising! Advocates of brands [...]
