Comments on: Planning for the future http://wordofmoss.com/2008/01/14/planning-for-the-future/ The word on Advocacy Marketing & PR Wed, 26 Oct 2011 20:12:38 +0000 hourly 1 http://wordpress.com/ By: Is PR is going backwards? « Word of Moss http://wordofmoss.com/2008/01/14/planning-for-the-future/#comment-25 Sat, 16 Feb 2008 19:01:08 +0000 http://wordofmoss.com/2008/01/14/planning-for-the-future/#comment-25 [...] surprised when I watched this video posted by a great friend of mine Richard Stacy,  on an earlier post I wrote about the appointment of Leo Rayman to EMEA Planning Director at Weber Shandwick. For [...]

]]> By: Leo Rayman http://wordofmoss.com/2008/01/14/planning-for-the-future/#comment-9 Wed, 23 Jan 2008 20:46:29 +0000 http://wordofmoss.com/2008/01/14/planning-for-the-future/#comment-9 Interesting post and great to watch Century of the Self. I was much asmused to see that the Bernayss thought appealing to peoples’ emotions was a more effective means of persuasion that solely convincing them through rational argument. The irony is that this argument is still being rehearsed every single day in the marketing industry almost 90 years later.

The skill of course remains in identifying which emotion to go after and how to tie your brand and message to it. My favourite book on the subject of the power of emotional response is by Eric DuPlessis of Millward Brown, called The Advertised mind http://tinyurl.com/2sqxut
Sometimes heavy going but synthesises all the various strands of thinking about brain physiology, chemistry, memory, response and of course, Marketing.

]]> By: richardstacy http://wordofmoss.com/2008/01/14/planning-for-the-future/#comment-4 Thu, 17 Jan 2008 12:13:16 +0000 http://wordofmoss.com/2008/01/14/planning-for-the-future/#comment-4 For a fascinating historical perspective on planning, PR and advertising – also check out the first episode of Adam Curtis’s Century of the Self.

http://tinyurl.com/yqfkd5

Demonstrates that while PR may have lost a grip on planning in recent years, surrendering this to ad agencies, what we now call planning was fundamental to the birth of PR and back in the 1920s PR ideas and insights drove the whole marketing agenda.

Perhaps we are going full circle.

Lasts for an hour – but well worth it.

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