Posted in Advocacy Insights, Big Ideas, Community Building, tagged Advocacy on March 26, 2008 | No Comments »
I post regularly on this blog about the new techniques that brands are adopting to leverage advocacy. I haven’t talked much however about what lies at the heart of every highly promoted brand - a big brand idea.
This weekend I was introduced to Monkey at my local cinema. Monkey, for those who don’t know, is the [...]
Posted in Co Creation, tagged Co Creation on March 24, 2008 | No Comments »
Starbucks have now joined the growing list of corporations that are recognising the power of putting customers in the driving seat. In the last few days they have launched Mystarbucksidea which like Dells Ideastorm asks customers for ideas on how to improve their offering and then gives them the chance to vote. So if you want a [...]
Posted in Advocacy Insights, Community Building, Engaging Encounters, Surprise and Delight, tagged Richard Moss, Word of Mouth on March 18, 2008 | No Comments »
I had a fascinating tour of Speakeasy Bars this weekend in New York as part of a quick business trip to the city last week.
Most of us are aware of the history of the Speakeasy - the secret drinking establishments that popped up during prohibition in the 1920’s. I certainly wasn’t aware of their latest [...]
Posted in Co Creation, tagged Advocacy, Co Creation, Richard Moss on March 11, 2008 | No Comments »
Many brands are now seeing the benefit of partnering with their customers to co-create their future strategies and plans. As the Hawthorne experiments showed in the 1930’s it’s a great way of creating ownership and ultimately advocacy.
I was interested therefore to see what one of my favourite brands (Innocent Smoothies) is up to in this field. They already [...]
Posted in Ambassador strategies, tagged Word of Mouth, Conversation catalysts on March 8, 2008 | No Comments »
You’ve had a hard week, it’s Saturday evening and you’re sitting at your dining table with parents from your daughter’s school straining for something to say to break the ice.
Suddenly inspiration comes. You run into the hall, grab a black envelope from the pile of unopened post that has gathered from the previous week, run [...]
Posted in Ambassador strategies, tagged Richard Moss, Brand Advocacy, Ambassador strategies on March 4, 2008 | No Comments »
I sat on a panel last week representing my company prior to the Business Superbrands Awards, discussing how you make a brand into a Superbrand. At the awards an up-and-coming brand Glassesdirect made a presentation – it must have been a good one as I’ve bought a pair of specs. from them since!
Two interesting things I noticed [...]
Posted in Advocacy Insights, Hardwiring, New techniques, tagged Advocacy, Brands, Richard Moss, Storytelling on March 1, 2008 | 2 Comments »
Daniel Tammet is a remarkable individual. He holds the European record for reciting pi to 22, 514 digits in just five hours. He has twice been in the Guinness Book of records for remembering the order of a shuffled pack of cards in next to no time.
How does he do it? He utilises the power [...]
