If Claire’s into Advocacy then….
April 5, 2008 by wordofmoss
I’ve just spent the afternoon being dragged around town searching for the latest Hannah Montana video. If you have a 8 year old daughter you will know exactly who Hannah is. You’ll also know the power of the Claire’s Accessories brand to pre-teen girls….a long blond Hannah Montana wig was purchased from them today!
Claire’s are clearly smelling an opportunity amongst this group. Every child today who purchased anything from the shop got a lovely “I love Claire’s” sticker plastered on their front. It’s an old fashioned marketing technique and a little bit more environmentally friendly than oversized branded shopping bags, but a nice touch that speaks to a truth and acts as a nice little billboard for the store.
