Ideas that spread further…win
April 13, 2008 by wordofmoss
A speech by Seth Godin (made some time ago) that I came across today. If you haven’t seen it, it’s well worth watching.
The point he makes is that successful marketing comes down to successful idea spreading. Those brands who can spread an idea further - win. At the heart of the ‘idea-spreading’ model has been mass media. That model is now broken - consumers are ignoring mass media. The future is about making products remarkable - getting people to talk about and become advocates of the product. Spot on …
