According to PR Week, Gordon Brown has turned to advocacy to support his flagging ratings. Each week he is picking up the phone to answer questions raised to him in letters by the public, directly. The big question is who’s intention would your trust most …. an unannounced call from the PM or a call from your local Double Glazing [...]
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Little touches make all the difference! Phoned up my favourite internet bank yesterday to pay a few bills and the first thing they said to me was “Happy Birthday Mr Moss”. Nice little touch that I’ve told a few people about since.
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A great site was forwarded to me by our Digital guru Mr James Warren this week. Swotti is an online advocacy monitor. Type in any brand name and it searches 3million opinions and instantly gives you a result - fantastic!
Another was sent to me this week by Jan Dirk Kemming. Brand Tags also gives you an immediate view [...]
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Storytelling is an important part of any Advocacy strategy. In a world where you have lost control of your communication channels, inspiring others to pass on your messages is an essential ingredient in any comms plan. Storytelling provides the sugar coating to corporate messages ..helping to make them viral.
Storytelling of course requires great storytellers to ignite intial [...]
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