Storytelling like Steve Jobs
May 1, 2008 by wordofmoss
Storytelling is an important part of any Advocacy strategy. In a world where you have lost control of your communication channels, inspiring others to pass on your messages is an essential ingredient in any comms plan. Storytelling provides the sugar coating to corporate messages ..helping to make them viral.
Storytelling of course requires great storytellers to ignite intial interest. Steve Jobs is often quoted as one of the best. This video is an interesting breakdown of his art. Another is done by Nick Rabin at Weber Shandwick who has a neat step-by-step approach to storytelling.
