Free brand advocacy measurement
May 16, 2008 by wordofmoss
A great site was forwarded to me by our Digital guru Mr James Warren this week. Swotti is an online advocacy monitor. Type in any brand name and it searches 3million opinions and instantly gives you a result - fantastic!
Another was sent to me this week by Jan Dirk Kemming. Brand Tags also gives you an immediate view of what the public thinks of your brand. Enter the site and you are presented with some random brand logos and asked to type in the first word that comes to mind. Put in your brand and you are told what the world thinks …scary! It’s already been extended to the celebrity world … which makes for even more fascinating reading!!!
