Comments on: Take action – put consumers in control http://wordofmoss.com/2008/06/24/take-action-put-consumers-in-control/ The word on Advocacy Marketing & PR Wed, 26 Oct 2011 20:12:38 +0000 hourly 1 http://wordpress.com/ By: Paul Marsden http://wordofmoss.com/2008/06/24/take-action-put-consumers-in-control/#comment-105 Fri, 27 Jun 2008 20:18:49 +0000 http://wordofmoss.wordpress.com/?p=119#comment-105 Super post – and here’s some supporting evidence for your prediction about brands increasingly taking customers inside their business.

Fifty-five percent of consumers want an ongoing dialogue with brands, according to a new survey conducted by ExpoTV, http://www.expotv.com/about/press_releases/159,Consumers_Want_To_Talk_To_Brands,_Finds_

So consumers want to be involved and empowered. If marketing is about satisfying market needs – your prediction will come true!

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