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	<title>Comments on: Importance of WOM in B2B Marketing</title>
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	<link>http://wordofmoss.com/2008/07/22/importance-of-wom-in-b2b-marketing/</link>
	<description>The word on Advocacy Marketing &#38; PR</description>
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		<title>By: Simon Bocko</title>
		<link>http://wordofmoss.com/2008/07/22/importance-of-wom-in-b2b-marketing/#comment-128</link>
		<dc:creator><![CDATA[Simon Bocko]]></dc:creator>
		<pubDate>Thu, 07 Aug 2008 10:47:21 +0000</pubDate>
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		<description><![CDATA[I totally agree with this. 

I often look at some agency websites and wonder why some of them have such terrible websites. The answer? They don&#039;t need a good website as all the business they get comes from WOM. 

I once met a guy who worked at a design agency that I had never heard of which was suprising as they had done some fantastic work for some really big clients. He told me that they do no new business development yet thier phone rings off the hook with people asking them to work for them. They get so many calls for new business that they have to turn the ones least right for the agency down. 

This goes to show that good work is a coversation starter as it has suprised and delighted the client. Also, would you rather work with someone you KNOW is good, or someone who COULD be good. No brainer really]]></description>
		<content:encoded><![CDATA[<p>I totally agree with this. </p>
<p>I often look at some agency websites and wonder why some of them have such terrible websites. The answer? They don&#8217;t need a good website as all the business they get comes from WOM. </p>
<p>I once met a guy who worked at a design agency that I had never heard of which was suprising as they had done some fantastic work for some really big clients. He told me that they do no new business development yet thier phone rings off the hook with people asking them to work for them. They get so many calls for new business that they have to turn the ones least right for the agency down. </p>
<p>This goes to show that good work is a coversation starter as it has suprised and delighted the client. Also, would you rather work with someone you KNOW is good, or someone who COULD be good. No brainer really</p>
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		<title>By: wordofmoss</title>
		<link>http://wordofmoss.com/2008/07/22/importance-of-wom-in-b2b-marketing/#comment-125</link>
		<dc:creator><![CDATA[wordofmoss]]></dc:creator>
		<pubDate>Tue, 29 Jul 2008 20:27:20 +0000</pubDate>
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		<description><![CDATA[Thanks for your comment David. At the most basic level B2B Brands need to surprise and delight. The research I did with Paul Marsden at the end of last year showed that 70% of advocacy correlates to brands doing something that exceeds expectatons (surprises and delights).]]></description>
		<content:encoded><![CDATA[<p>Thanks for your comment David. At the most basic level B2B Brands need to surprise and delight. The research I did with Paul Marsden at the end of last year showed that 70% of advocacy correlates to brands doing something that exceeds expectatons (surprises and delights).</p>
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		<title>By: david</title>
		<link>http://wordofmoss.com/2008/07/22/importance-of-wom-in-b2b-marketing/#comment-124</link>
		<dc:creator><![CDATA[david]]></dc:creator>
		<pubDate>Mon, 28 Jul 2008 21:21:35 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.wordpress.com/?p=141#comment-124</guid>
		<description><![CDATA[Totally agree - and always good that a survey re-enforces what you feel - any idea on next steps?]]></description>
		<content:encoded><![CDATA[<p>Totally agree &#8211; and always good that a survey re-enforces what you feel &#8211; any idea on next steps?</p>
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