Comments on: How to set a word of mouth marketing budget http://wordofmoss.com/2008/09/25/how-to-set-a-word-of-mouth-marketing-budget/ The word on Advocacy Marketing & PR Wed, 26 Oct 2011 20:12:38 +0000 hourly 1 http://wordpress.com/ By: Weathering a Recession with Social Media | next2friendsblog.com http://wordofmoss.com/2008/09/25/how-to-set-a-word-of-mouth-marketing-budget/#comment-193 Wed, 01 Oct 2008 03:28:59 +0000 http://wordofmoss.wordpress.com/?p=206#comment-193 [...] In times of recession one of the first places companies turn to cut costs is the marketing budget.  This has always made marketing departments the proverbial canary in the coalmine that signals economic downturn.  Richard Moss puts it well in his recent post: [...]

]]> By: Christa Avampato http://wordofmoss.com/2008/09/25/how-to-set-a-word-of-mouth-marketing-budget/#comment-192 Wed, 01 Oct 2008 02:42:48 +0000 http://wordofmoss.wordpress.com/?p=206#comment-192 Hello,
What formulas do you recommend for building a WOM budget?

-Christa

Hi Chista,
Two are worth looking at. Share of influence and calculating the value of a recommendation. Search out the Harvard Business Review 07 – How valuable is word of mouth.
Richard

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