Nationwide confidence index
As the Nationwide Confidence Index continues to warn brand owners of stormy weather to come, I heard a few crumbs of comfort yesterday at the Brands Assembly conference in London.
Roisin Donnelly of P&G told us that prospects in the home hair colouring category were looking up. As recession bites apparently men get their hair cut less often and women turn to home colouring! We also heard from Suzanne Douglas at Heinz that comfort foods have a promising future. If you know of other categories that are looking up…post a comment below.
It’s good to see brand owners taking a positive approach in what are clearly challenging times. This is the time for innovation not defensive thinking. Consumers need certainty in an increasingly uncertain world and the role of brands is surely to provide this…and a few other ideas to put some colour in our lives!
