My company supported the Woman of the Year lecture given by Baroness Greenfield this week. It was a fascinating presentation looking at how childrens’ brains may be changing as a result of the hours spent playing video games.
The opening introduction was especially interesting to those corporate storytellers amongst us. The Baroness shows via brain scans how simply thinking about an activity (in this case playing the Piano) has as positive an impact on the brain as actually doing it.
This of course is why corporate and brand storytelling works. It gets people to mentally simulate the situation you are describing, making messages stick. Pretty valuable stuff in this cluttered world of ours!
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