The news is that Apple may be thinking of buying Twitter. It’s a demonstration of just how far this site has come. Today, if your brand is going to have a crisis, it’s going to written about on Twitter first. It’s amazing therefore to discover just how few brands actively monitor their consumers Twitter conversations. If you don’t, take a look at monitter and prepare to be amazed. Then pick up the phone to a good PR agency (like my own). They will help you join the conversation!
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