“False” is the word most used in association with Advertising on social media platforms such as Twitter and Facebook, according to Nielsen. This was one of a number of fascinating facts given by the company at a WOM-UK Expresso briefing last week.
Other facts included:-
- Social media platforms now have a 71% active penetration in the UK.
- One fifth of internet time is now spent on social media platforms
- Top sites (in order) are Facebook, Youtube, Wikiepedia, Blogger and Yahoo Answers
- 50-64 year olds now account for 20% of the total social media user base and are the fastest growing group. 18-34′s and 35-49′s each account for 30%
- Proportionally more people in the UK (22.7%) use their mobiles to connect to social media than in the US or anywhere in Europe.
Fascinating facts and a clear signal (if a signal was needed) that Social Media PR has come of age and needs to be as integral to brand communication planning as the other more traditional disciplines (including advertising).
