Interesting research has just been conducted by one of our clients Product of the Year, showing that almost half of UK consumers are more likley to buy brands that display the award logo. The awards are voted on by 12,000 consumers and last years winners achieved 10-15% sales uplifts…a real demonstration of the power of advocacy.
Entries can be made via the Product of the Year Website here.
Interesting, when I see that logo, I switch off. I regard it as a complete con, and there WAY too many products that display it, thus diluting the appeal.
Not for me. (But with that kind of uplift, it must work for the majority).
Thanks Jon…each one has the consumer vote though?
I guess so. It’s just to mass market for me. I’m looking for different and individual.
I need to look at the entry requirements to be sure, but you don’t often see, if at all, anything outside of the big brand names.