Global trust in advertising has increased according to a new report into trust and engagement launched by Nielsen Research this month. Unfortunately not as much as the trust we have in each other to provide us with unbiased product reviews!
The research indicated that globally 90% of repondents said they trust people somewhat/completely up from 78% in 2007. This compared to 61% for TV advertising (up from 56%) over the same time period.
Views about whether you should trust advertising seem split. In Europe, only 49% said they trust advertising somewhat/completely with 51% saying they don’t trust it much at all. Further evidence if needed that every brand should have an advocacy strategy in place today.
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