Google have just launched another interesting application called SideWiki. It’s interesting because it allows any visitor to a website to make comment on that site. Comments will then show up to other visitors in a sidebar. The comments themselves will be ranked by the authority of the writer – comments from readers, previous entries.
This is going to provide an excellent platform for campaigning groups. If a corporate or brand is doing something that you think they shouldn’t, what better way of telling the world than next to their very own website. It could also spark a new industry - SideWiki campaigner. Build your authority up on SideWiki and sell your services to those who pay the highest price!
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Indeed – Sidewiki could easily drag every website / organisation into the social media age, whether it likes it or not. However, to do this, Sidewiki needs to get mass adoption – and there is a sting in the tail here http://richardstacy.com/2009/09/25/googles-sidewiki-has-a-sting-in-the-tail/