Yesterday, 76% of us felt positively about First Direct, with words like new, understand and support coming to mind when asked to describe the brand. Mind you “Unhappy Bunny” says a loan shark is offering better rates in his area!
First Direct has recently launched a live comment website that allows you to rate their service, comment on it or indeed just read about it and have a giggle. It’s a brave move for a bank. The sector has never been one of our favourites. It will be interesting to see how it gets used after the novelty has worn off.
