Watched Haye slay Valuev (dubbed David versus Goliath) last night on Sky+HD to take the world heavyweight boxing title. What a fantastic example of speed and agility winning over brute power. Throughly enjoyable.
As I sat there I must admit I wished I’d invited a few friends over to watch the fight with me. Sky are offering an incentive for people to do this at the moment and in turn help promote their HD services. Choose a complimentary movie, invite friends over and they will give you a £10 M&S voucher.
It’s a fantastic example of a brand mobilising its advocates. Existing customers and the HD experience itself have got to be the most effective way for Sky to promote its services - much more effective than relying on the traditional Goliath of TV Advertising.
