Excuse the title, but my last post seemed to grab your attention!
I often talk about the story of a large UK consumer brand that was created in the 1960′s by a well-known London advertising agency. It was developed in the day where you could get away with listening to consumer needs and then designing your communication programme around them, almost regardless of the product itself. Sounds bizarre, but hang on a moment, do the brands of beer, cakes, sauces, cereals you buy today really live up to their advertising? Are they really sourced, crafted and loved in the way their advertising suggests? If you are brand owner, are you really convinced that your staff are your strongest advocates? In our more informed and less trusting world…isn’t this the future of modern marketing?
