Richard Moss lives in Surrey, England with his wife Paula and two children. He spent the first 14 years of his career working in FMCG marketing and then made the remarkable decision, so his friends thought at least, to move into Public Relations.
He has spent the last 8 years of his career searching for the holy grail of marketing. The answer to the question - just how do you turn word of mouth and brand advocacy (positive recommendation by credible third party sources such as friends, users, experts and journalists) into a useful and measurable communication tool? He doesn’t claim to have yet found all of the answers, but thought that some of you may like to join him on the journey and help spread the word!
Richard is Executive Vice President at Weber Shandwick responsible for European Brand Programmes and building it’s Advocacy competencies in Europe. This however is his personal Blog and all the views expressed here are his own and not necessarily those of the company.
Richard is a Founder Member of the Word of Mouth Association in the UK, a Fellow of the Chartered Institute of Marketing, a Member of The Marketing Society and a Freeman of the Worshipful Company of Marketors (what’s that all about then?)
