Word of Moss

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• September 3, 2011 Building brand recommendation and endorsement

• August 26, 2011 Does my brand champion their cause?

• March 5, 2011 Avoiding Facebook and Twitter?

• February 27, 2011 Product placement arrives in the UK

• February 13, 2011 Forget co-creation. Think mass customisation

• February 8, 2011 Designing the perfect elevator pitch

• October 1, 2010 Can you believe TripAdvisor?

• September 25, 2010 Is it right to pay a brand advocate?

• July 11, 2010 Does word of mouth advocacy drive FMCG brand sales?

• May 16, 2010 The future of journalism?

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