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May 21, 2012 How to create a brand movement
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September 3, 2011 Building brand recommendation and endorsement
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August 26, 2011 Does my brand champion their cause?
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March 5, 2011 Avoiding Facebook and Twitter?
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February 27, 2011 Product placement arrives in the UK
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February 13, 2011 Forget co-creation. Think mass customisation
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February 8, 2011 Designing the perfect elevator pitch
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October 1, 2010 Can you believe TripAdvisor?
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September 25, 2010 Is it right to pay a brand advocate?
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July 11, 2010 Does word of mouth advocacy drive FMCG brand sales?
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