We had a family outing to the Cinema yesterday to see Avatar, the first film Directed by James Cameron since Titanic and on track to gross more than £1 billion in box office receipts (one of only five films ever). “It’s an amazing film. If you see one film this holiday go and see this one”. “It’s [...]
Archive for the ‘Advocacy Insights’ Category
2010. The Year of Avatar and Brand Advocacy.
Posted in Advocacy Insights, tagged Bell Pottinger, Brand Advocacy, Good Relations, Richard Moss, Word of Mouth on January 3, 2010 | Leave a Comment »
The evolution of Twitter
Posted in Advocacy Insights, tagged Brand Advocacy, Richard Moss on December 20, 2009 | 2 Comments »
A neat talk from TED on how Twitter is developing
The Death of Research Led Marketing
Posted in Advocacy Insights, Ambassador strategies, tagged Bell Pottinger, Brand Advocacy, Richard Moss on December 12, 2009 | Leave a Comment »
Excuse the title, but my last post seemed to grab your attention! I often talk about the story of a large UK consumer brand that was created in the 1960′s by a well-known London advertising agency. It was developed in the day where you could get away with listening to consumer needs and then designing your communication programme [...]
The Death of Advertising
Posted in Advocacy Insights, Community Building, tagged Advertising, Brand Advocacy, Good Relations, Richard Moss on December 8, 2009 | Leave a Comment »
Excuse the dramatic title… I was simply trying to grab your attention! Engagement is the name of the game in communications today. As a brand owner, thinking about how you hold the attention of the crowd long enough to get your message across is one of the most important things you have to do. ..right? So [...]
Mobile Brand Advocacy
Posted in Advocacy Insights, tagged Brand Advocacy, Richard Moss on October 21, 2009 | Leave a Comment »
Interesting research in the mobile advocacy space
Product of the year
Posted in Advocacy Insights, Ambassador strategies, tagged Brand Advocacy, Product of the year, Richard Moss on June 4, 2009 | 3 Comments »
Interesting research has just been conducted by one of our clients Product of the Year, showing that almost half of UK consumers are more likley to buy brands that display the award logo. The awards are voted on by 12,000 consumers and last years winners achieved 10-15% sales uplifts…a real demonstration of the power of advocacy. Entries can be made [...]
Paid for Word of Mouth
Posted in Advocacy Insights, Ambassador strategies, tagged Brand Advocacy, brand ambassadors, PR, Richard Moss, Word of Mouth on May 20, 2009 | Leave a Comment »
Typical, I spend my life telling clients that you can’t pay customers to spread commercial messages and somebody comes along and makes a business out of it! Check out Get Paid for Living your life. If you want to earn a little bit extra, rent out your T-shirt, cap or even the side of your car and [...]
