Word of Moss

BP has just signed up Quentin Wilson (the motoring journalist) as Brand Ambassador for it’s Castrol range. His role is to lead the new “right oil for your car” campaign for the brand. The campaign is interesting in it’s own right. The Castrol ads used to be as fun to watch as paint drying …remember the drip! It’s a sign of [...]

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I post regularly on this blog about the new techniques that brands are adopting to leverage advocacy. I haven’t talked much however about what lies at the heart of every highly promoted brand - a big brand idea.
This weekend I was introduced to Monkey at my local cinema. Monkey, for those who don’t know, is the [...]

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