Advocacy has always been critical to selling books ….getting a few reviews to print on the back of your book is part of the publishing process. It was good to see this weekend that Waterstone’s (a large British bookseller) was using this knowledge, with a couple of interesting displays.
The first was a “Recommended books” display. Each book on display [...]
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Vote for the man who knows the word on the street.
Click here and see the support he’s getting ….. amazing!
Probably the best viral to date …..
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Sitting eating a Kangaroo Burger at a lovely gastro pub called Elstead Mill on Saturday I started thinking about the tricks Pubs get up to, to create word of mouth and build custom. Most pubs lay on music or put on a weekly quiz, but a few really build character into what they do. I remember [...]
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Continuing the football theme, Puma have a great promotion running at the moment. Sign up on their website and when your Euro2008 team score, you will automatically be called on your mobile and connected to 10 of your friends/fellow supporters to celebrate. Brilliant (and simple).
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Nike are masters of leveraging passions to create advocates. You don’t have to be a Liverpool fan to appreciate their latest ad! The best of the Euro2008 crop.
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BP has just signed up Quentin Wilson (the motoring journalist) as Brand Ambassador for it’s Castrol range. His role is to lead the new “right oil for your car” campaign for the brand. The campaign is interesting in it’s own right. The Castrol ads used to be as fun to watch as paint drying …remember the drip! It’s a sign of [...]
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Two interesting developments in the mum advocacy space today.
Firstly research by Keller Fay has identified that expectant/new mums have a third more conversations than the average, with two thirds of these including a brand recommendation. In summary they have 109 conversations per week about products and services (100 positive/9 negative), make 65 product recommendations and 45 of these recommendations convert into [...]
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I’ve just spent the afternoon being dragged around town searching for the latest Hannah Montana video. If you have a 8 year old daughter you will know exactly who Hannah is. You’ll also know the power of the Claire’s Accessories brand to pre-teen girls….a long blond Hannah Montana wig was purchased from them today!
Claire’s are clearly smelling [...]
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I post regularly on this blog about the new techniques that brands are adopting to leverage advocacy. I haven’t talked much however about what lies at the heart of every highly promoted brand - a big brand idea.
This weekend I was introduced to Monkey at my local cinema. Monkey, for those who don’t know, is the [...]
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Posted in Co Creation, tagged Co Creation on March 24, 2008 | No Comments »
Starbucks have now joined the growing list of corporations that are recognising the power of putting customers in the driving seat. In the last few days they have launched Mystarbucksidea which like Dells Ideastorm asks customers for ideas on how to improve their offering and then gives them the chance to vote. So if you want a [...]
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