Posted in Co Creation, tagged Richard Moss, Co Creation, Word of Mouth on July 3, 2008 | No Comments »
Vote for the man who knows the word on the street.
Click here and see the support he’s getting ….. amazing!
Probably the best viral to date …..
Posted in Advocacy Insights, Co Creation, Measurement on April 22, 2008 | 1 Comment »
Two interesting developments in the mum advocacy space today.
Firstly research by Keller Fay has identified that expectant/new mums have a third more conversations than the average, with two thirds of these including a brand recommendation. In summary they have 109 conversations per week about products and services (100 positive/9 negative), make 65 product recommendations and 45 of these recommendations convert into [...]
Posted in Co Creation, tagged Co Creation on March 24, 2008 | No Comments »
Starbucks have now joined the growing list of corporations that are recognising the power of putting customers in the driving seat. In the last few days they have launched Mystarbucksidea which like Dells Ideastorm asks customers for ideas on how to improve their offering and then gives them the chance to vote. So if you want a [...]
Posted in Co Creation, tagged Advocacy, Co Creation, Richard Moss on March 11, 2008 | No Comments »
Many brands are now seeing the benefit of partnering with their customers to co-create their future strategies and plans. As the Hawthorne experiments showed in the 1930’s it’s a great way of creating ownership and ultimately advocacy.
I was interested therefore to see what one of my favourite brands (Innocent Smoothies) is up to in this field. They already [...]
Posted in Advocacy Insights, Ambassador strategies, Co Creation, Community Building, Great Case Studies, Hardwiring, Leveraging Passions, Surprise and Delight, tagged Richard Moss, Brand Advocacy, Influencer strategies, Method on February 10, 2008 | No Comments »
I still get asked regularly - what is Brand Advocacy? I read a case study this weekend in Contagious Magazine that I believe neatly answers the question.
Method is a company that produces a range of cleaning products. Launched in 1999 in the US, it will have revenues in 2007 of around $100m.
It was launched with a [...]
Posted in Co Creation, Community Building, Leveraging Passions, tagged Richard Moss, Brand Advocacy, Brand Communities on February 3, 2008 | No Comments »
Just recently my wife and her friends seem to have become passionate about “scrap-booking”, which seems to have something to do with packaging up various “memories” and making them look beautiful?
By pure coincidence then, I came across this example of a brand community programme for FiskarsCrafts in the US. There is an interesting interview by them on the [...]
Posted in Ambassador strategies, Co Creation, tagged Richard Moss, Co Creation on January 19, 2008 | 1 Comment »
Two examples of brands using co-creation to fire up conversations with customers.
Firstly P&G in the US with Swiffer, using YouTube as a platform. They are asking people to make music videos showing how they dumped their old cleaning tools for Swiffer! Interestingly the comments on the ads (also posted on YouTube) aren’t half as positive. P&G are also leveraging expert advocates as part of the campaign [...]
Posted in Co Creation, Hardwiring on December 17, 2007 | No Comments »
Well X Factor is over for another year. Did you audition? I didn’t, but I was a Judge last week. Not replacing Simon Cowell… unfortunately. For the Carphone Warehouse. They gave everybody the opportunity to audition for a part in their X Factor sponsorship bumpers last week and become a Judge.
Co-creation, the discipline of leveraging customer skills and expertise [...]
