Posted in Engaging Encounters, Surprise and Delight on June 28, 2008 | No Comments »
Sitting eating a Kangaroo Burger at a lovely gastro pub called Elstead Mill on Saturday I started thinking about the tricks Pubs get up to, to create word of mouth and build custom. Most pubs lay on music or put on a weekly quiz, but a few really build character into what they do. I remember [...]
Posted in Advocacy Insights, Community Building, Engaging Encounters, Surprise and Delight, tagged Richard Moss, Word of Mouth on March 18, 2008 | No Comments »
I had a fascinating tour of Speakeasy Bars this weekend in New York as part of a quick business trip to the city last week.
Most of us are aware of the history of the Speakeasy - the secret drinking establishments that popped up during prohibition in the 1920’s. I certainly wasn’t aware of their latest [...]
Posted in Engaging Encounters, Surprise and Delight, tagged Advocacy, Brand Butlers, Richard Moss on December 26, 2007 | No Comments »
I recently came across the concept of “Brand Butlers”. It originates from the knowledge that one of the best ways of surprising and delighting customers and getting them talking, is to assist them in smart relevant ways e.g. Charmin providing free Loos in Times Square, Pampers advising mums in Supermarket car parks about how to properly attach Baby Seats to [...]
Posted in Engaging Encounters on December 15, 2007 | No Comments »
I have just returned from an award winning night for my agency in Berlin (well done team). Had a very early start and on the way to the airport yesterday noticed a huge ad in central Berlin for Suzuki’s “Night of Jumps”, offering thrills and spills and the opportunity, I assume, to lay down the deposit [...]
Posted in Engaging Encounters, New techniques on December 12, 2007 | 1 Comment »
Google has built a business on it, Radiohead has made money from it - is the future of marketing about giving your product away free?
In a recent survey conducted with Paul Marsden, we identified that 70% of brand advocacy can be linked directly to how much a brand surprises and delights its customers – exceeds [...]
