Posted in Advocacy Insights, Hardwiring, New techniques, tagged Advocacy, Brands, Richard Moss, Storytelling on March 1, 2008 | 2 Comments »
Daniel Tammet is a remarkable individual. He holds the European record for reciting pi to 22, 514 digits in just five hours. He has twice been in the Guinness Book of records for remembering the order of a shuffled pack of cards in next to no time.
How does he do it? He utilises the power [...]
Posted in Advocacy Insights, Ambassador strategies, Co Creation, Community Building, Great Case Studies, Hardwiring, Leveraging Passions, Surprise and Delight, tagged Richard Moss, Brand Advocacy, Influencer strategies, Method on February 10, 2008 | No Comments »
I still get asked regularly - what is Brand Advocacy? I read a case study this weekend in Contagious Magazine that I believe neatly answers the question.
Method is a company that produces a range of cleaning products. Launched in 1999 in the US, it will have revenues in 2007 of around $100m.
It was launched with a [...]
Posted in Co Creation, Hardwiring on December 17, 2007 | No Comments »
Well X Factor is over for another year. Did you audition? I didn’t, but I was a Judge last week. Not replacing Simon Cowell… unfortunately. For the Carphone Warehouse. They gave everybody the opportunity to audition for a part in their X Factor sponsorship bumpers last week and become a Judge.
Co-creation, the discipline of leveraging customer skills and expertise [...]
Posted in Hardwiring, Interesting books on December 1, 2007 | No Comments »
Have just finished David Taylor’s book Where’s the sausage? It’s a light hearted look at how branding should be based on substance not spin and is worth a read.
I met up with David recently and he asked for my thoughts on the subject as a PR exec (Spin Doctor!? ) I think we ended up agreeing? The [...]
