Posted in Advocacy Insights, Interesting books, Surprise and Delight, tagged Richard Moss, Brand Advocacy on January 17, 2008 | 3 Comments »
The Royal Mail’s research (Marketing Week 17th Jan) highlights the growing importance of Social Media as a key platform for brand recommendation. With a fifth of the UK population already active members of social networks and two thirds saying they are likely to buy a brand on the basis of recommendation from a friend, they [...]
Posted in Advocacy Insights, Interesting books, Measurement, tagged Richard Moss, Planning, Brand Advocacy on January 14, 2008 | 3 Comments »
Weber Shandwick made an important announcement last week. The appointment of Leo Rayman from the adv agency DDB as European Head of Planning. Leo sent me a book over Xmas - Pollitt on Planning.
Stanley Pollitt is considered by some to be the father of modern day advertising account planning. I believe his story holds important [...]
Posted in Ambassador strategies, Interesting books, tagged Ambassadors, Brand Advocacy, Richard Moss on January 4, 2008 | 1 Comment »
I read in the paper tonight that Toyota are now number 2 in the US, breaking Ford’s 75 year grip on the position. This is partly due to strong demand for the Prius Hybrid car.
The Prius has been an amazing success story for Toyota and a great example to other brands of the new “communication [...]
Posted in Interesting books, Measurement, New techniques, tagged Advocacy, Planning, Richard Moss on December 29, 2007 | No Comments »
Some experts in the UK are estimating that 17% of shopping was done on-line this Xmas, beating all predictions. It’s another sign of how fast things are changing for brands and I was fascinated therefore to read an article in the Times Magazine today, looking at predictions from leading commentators for the year ahead. Supercrunching grabbed [...]
Posted in Hardwiring, Interesting books on December 1, 2007 | No Comments »
Have just finished David Taylor’s book Where’s the sausage? It’s a light hearted look at how branding should be based on substance not spin and is worth a read.
I met up with David recently and he asked for my thoughts on the subject as a PR exec (Spin Doctor!? ) I think we ended up agreeing? The [...]
