Posted in Measurement, Uncategorized, tagged Advocacy, Measurement on May 16, 2008 | No Comments »
A great site was forwarded to me by our Digital guru Mr James Warren this week. Swotti is an online advocacy monitor. Type in any brand name and it searches 3million opinions and instantly gives you a result - fantastic!
Another was sent to me this week by Jan Dirk Kemming. Brand Tags also gives you an immediate view [...]
Posted in Advocacy Insights, Co Creation, Measurement on April 22, 2008 | 1 Comment »
Two interesting developments in the mum advocacy space today.
Firstly research by Keller Fay has identified that expectant/new mums have a third more conversations than the average, with two thirds of these including a brand recommendation. In summary they have 109 conversations per week about products and services (100 positive/9 negative), make 65 product recommendations and 45 of these recommendations convert into [...]
Posted in Advocacy Insights, Measurement, tagged PR, Public Relations, Richard Moss on February 16, 2008 | No Comments »
Many of my friends know that for years I have criticised my own industry for it’s lack of sophistication. Indeed since joining it eight years ago from a marketing profession, my sole mission has been to bring greater planning, insight and measurement to the profession.
Today agencies like Weber Shandwick have transformed the way they approach brand [...]
Posted in Advocacy Insights, Interesting books, Measurement, tagged Richard Moss, Planning, Brand Advocacy on January 14, 2008 | 3 Comments »
Weber Shandwick made an important announcement last week. The appointment of Leo Rayman from the adv agency DDB as European Head of Planning. Leo sent me a book over Xmas - Pollitt on Planning.
Stanley Pollitt is considered by some to be the father of modern day advertising account planning. I believe his story holds important [...]
Posted in Interesting books, Measurement, New techniques, tagged Advocacy, Planning, Richard Moss on December 29, 2007 | No Comments »
Some experts in the UK are estimating that 17% of shopping was done on-line this Xmas, beating all predictions. It’s another sign of how fast things are changing for brands and I was fascinated therefore to read an article in the Times Magazine today, looking at predictions from leading commentators for the year ahead. Supercrunching grabbed [...]
Posted in Advocacy Insights, Measurement on December 4, 2007 | No Comments »
A little game to start the day - spot the most valuable customer.
Helen (43) has five kids and buys Sunshine, a well known brand of toilet paper that guarantees to bring a smile to your face - everyday! She adores Sunshine and would never buy anything else for her family.
Agnes (53) is also a loyal Sunshine customer. She has never been married and has [...]
