A few years ago I heard Allan Leighton speak at a marketing conference. “If they haven’t understood, you haven’t communicated” he said in his talk outlining the challenges he was facing at the Post Office at the time. Allan had the habit of turning up unannounced at postal sorting offices around the country to talk [...]
Archive for the ‘Uncategorized’ Category
Designing the perfect elevator pitch
Posted in Interesting books, New techniques, Uncategorized, tagged Allan Leighton, Elevator pitch, Steve Jobs on February 8, 2011 | Leave a Comment »
The future of journalism?
Posted in Uncategorized on May 16, 2010 | Leave a Comment »
I’ve just been sent a free copy of Superbike magazine. Great timing actually as I’ve just bought myself a nice little runabout. Interesting letter attached saying that after a great deal of research they are relaunching to give over more space to readers own editorial. Is this the future of journalism….us?
Lovemarks.. suffering from old age?
Posted in Uncategorized, tagged Bell Pottinger Good Relations, Brand Advocacy, Kevin Roberts, Peak Performance, Richard Moss, What are lovemarks? on February 6, 2010 | Leave a Comment »
Wow..a lots changed in five years. Think about it. Five years ago we only used our mobile phones to call or text people, were still missing the best bits on the telly when the Mother in law called and still shopping in Woolworths on a Saturday. Yep..a lot has changed. I got thinking about this as I sat reading an article [...]
Feeling confident about 2010?
Posted in Uncategorized, tagged Good Relations, Richard Moss on January 8, 2010 | Leave a Comment »
So, what’s 2010 going to look like? There seem to be many different views around at the moment. This chart is from the Nationwide Consumer Confidence survey. It shows growing confidence among UK consumers up to November, then a drop off into Xmas. This is probably driven by concerns about VAT increases and a growing understanding of what we [...]
News worth paying for
Posted in Uncategorized, tagged Advocacy, Good Relations, Richard Moss on December 2, 2009 | Leave a Comment »
I went to my first Xmas party of the year last night, meeting journalists and talking about 2009 and the year ahead. The year for many traditional publishing houses has clearly been a tough one, with the perfect storm of declining advertising revenues and declining readership as more of us turn to the internet to consume “free” [...]
Building advocacy for First Direct
Posted in Uncategorized, tagged Brand Advocacy, Richard Moss on October 19, 2009 | Leave a Comment »
Yesterday, 76% of us felt positively about First Direct, with words like new, understand and support coming to mind when asked to describe the brand. Mind you “Unhappy Bunny” says a loan shark is offering better rates in his area! First Direct has recently launched a live comment website that allows you to rate their service, comment [...]
Has social media peaked (part 2)?
Posted in Uncategorized on August 30, 2009 | Leave a Comment »
An interesting video (below) full of (US focused) facts that demonstrates the growing influence that social media continues to have on our lives.
Lessons from Twitter
Posted in Uncategorized, tagged Brand Advocacy, Public Relations, Richard Moss, Twitter on July 26, 2009 | Leave a Comment »
Twitter is now using case studies to demonstrate the potential of the site to the corporate world. I thought the Jet Blue example was fascinating. When the airline started using Twitter they simply posted Press Releases and service announcements. Unsurprisingly they found that they didn’t receive many followers or messages. They changed their style and became more conversational, asking for help to develop their [...]
Advertising trust research
Posted in Uncategorized, tagged Advocacy Insights, Brand Advocacy, Good Relations, Richard Moss, Word of Mouth on July 19, 2009 | Leave a Comment »
Global trust in advertising has increased according to a new report into trust and engagement launched by Nielsen Research this month. Unfortunately not as much as the trust we have in each other to provide us with unbiased product reviews! The research indicated that globally 90% of repondents said they trust people somewhat/completely up from [...]
