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	<title>Comments for Word of Moss</title>
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	<link>http://wordofmoss.com</link>
	<description>A few words on the power of Advocacy Marketing</description>
	<pubDate>Sat, 19 Jul 2008 21:27:28 +0000</pubDate>
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		<title>Comment on Take action - put consumers in control by Paul Marsden</title>
		<link>http://wordofmoss.com/2008/06/24/take-action-put-consumers-in-control/#comment-105</link>
		<dc:creator>Paul Marsden</dc:creator>
		<pubDate>Fri, 27 Jun 2008 20:18:49 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.wordpress.com/?p=119#comment-105</guid>
		<description>Super post - and here's some supporting evidence for your prediction about brands increasingly taking customers inside their business.

Fifty-five percent of consumers want an ongoing dialogue with brands, according to a new survey conducted by ExpoTV, http://www.expotv.com/about/press_releases/159,Consumers_Want_To_Talk_To_Brands,_Finds_

So consumers want to be involved and empowered.  If marketing is about satisfying market needs - your prediction will come true!</description>
		<content:encoded><![CDATA[<p>Super post - and here&#8217;s some supporting evidence for your prediction about brands increasingly taking customers inside their business.</p>
<p>Fifty-five percent of consumers want an ongoing dialogue with brands, according to a new survey conducted by ExpoTV, <a href="http://www.expotv.com/about/press_releases/159,Consumers_Want_To_Talk_To_Brands,_Finds_" rel="nofollow">http://www.expotv.com/about/press_releases/159,Consumers_Want_To_Talk_To_Brands,_Finds_</a></p>
<p>So consumers want to be involved and empowered.  If marketing is about satisfying market needs - your prediction will come true!</p>
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		<title>Comment on Brand Ambassador Programmes by Brian</title>
		<link>http://wordofmoss.com/2008/06/01/brand-ambassador-programmes/#comment-90</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Mon, 02 Jun 2008 15:31:02 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.wordpress.com/?p=112#comment-90</guid>
		<description>Bombay Sapphire actually has multiple Brand Ambassadors.  At least 1 Global Ambassador and 2 US Ambassadors.  
You may be giving the brand more kudos than it is due... sounds a bit like marketing speak to me!</description>
		<content:encoded><![CDATA[<p>Bombay Sapphire actually has multiple Brand Ambassadors.  At least 1 Global Ambassador and 2 US Ambassadors.<br />
You may be giving the brand more kudos than it is due&#8230; sounds a bit like marketing speak to me!</p>
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		<title>Comment on Mums are spreading the word by james warren</title>
		<link>http://wordofmoss.com/2008/04/22/mums-are-spreading-the-word/#comment-62</link>
		<dc:creator>james warren</dc:creator>
		<pubDate>Wed, 23 Apr 2008 13:38:52 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.wordpress.com/?p=104#comment-62</guid>
		<description>The J+J conference got widely slated in the blogosphere.

This post:

http://getgood.typepad.com/getgood_strategic_marketi/2008/03/camp-baby-blogs.html

is one of many.  Even Scoble got in on the act.  Seems they shot themselves in the foot a bit.  Shame, as it was a nice idea.

AGREE WITH YOUR COMMENTS JAMES. SHOWS HOW IMPORTANT TRANSPARENCY AND HONESTY IS IN THIS NEW WORLD. SHOULDN'T PUT BRANDS OFF THOUGH. AS YOU WOULD AGREE, MANAGERS IGNORE PARTICIPATING IN THIS SPACE AT THEIR PERIL!    
</description>
		<content:encoded><![CDATA[<p>The J+J conference got widely slated in the blogosphere.</p>
<p>This post:</p>
<p><a href="http://getgood.typepad.com/getgood_strategic_marketi/2008/03/camp-baby-blogs.html" rel="nofollow">http://getgood.typepad.com/getgood_strategic_marketi/2008/03/camp-baby-blogs.html</a></p>
<p>is one of many.  Even Scoble got in on the act.  Seems they shot themselves in the foot a bit.  Shame, as it was a nice idea.</p>
<p>AGREE WITH YOUR COMMENTS JAMES. SHOWS HOW IMPORTANT TRANSPARENCY AND HONESTY IS IN THIS NEW WORLD. SHOULDN&#8217;T PUT BRANDS OFF THOUGH. AS YOU WOULD AGREE, MANAGERS IGNORE PARTICIPATING IN THIS SPACE AT THEIR PERIL!</p>
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		<title>Comment on Brand and Corporate Storytelling by Rehan Qayoom</title>
		<link>http://wordofmoss.com/2008/03/01/brand-and-corporate-storytelling/#comment-33</link>
		<dc:creator>Rehan Qayoom</dc:creator>
		<pubDate>Tue, 04 Mar 2008 05:06:29 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.com/?p=78#comment-33</guid>
		<description>OMISSIONS


Review of Born on a Blue Day by Daniel Tammet.  (Hodder &#38; Stoughton, 2006).
 ____________________________________________________________________

Seeing the Home he’s in ’s made me obsessed
with remembering those verses I once knew
and setting myself this little memory test
I don’t think, at the moment, I’ll come through.
It’s the Memory, Mother of the Muses, bit.
Prometheus, in words I do recall reciting
but can’t quote now, and they’re so apposite,
claiming he gave Mankind the gift of writing,

If we are what we remember, what are they
who don’t have memories as we have ours,
who, when evening falls, have no recall of day,
or who those people were who’d brought them flowers.
The troubled conscience, though, ‘s glad to forget.
Oblivion for some ‘s an inner balm.
They’ve found some peace of mind, not total yet,
as only death itself brings that much calm.
                                               (HARRISON).

Thou canst not then make the dead hear nor the deaf to hear the call when they turn their backs.  
            Nor canst thou guide the blind out of their error.  Thou canst make only those hear who would believe in Our Signs and who submit. 
        (The Holy Quran.  Al Room.  [The Romans].  53, 54).

Let Sporus tremble -- What? that thing of silk,
    Sporus, that mere white curd of ass's milk,
                    Yet let me flap this bug with gilded wings,
    This painted child of dirt, that stinks and stings;
        Whose buzz the witty and the fair annoys,
    Yet wit ne'er tastes, and beauty ne'er enjoys:
             So well-bred spaniels civilly delight
    In mumbling of the game they dare not bite:
        Eternal smiles his emptiness betray,
    As shallow streams run dimpling all the way.
             Whether in florid impotence he speaks
    And, as the prompter breathes, the puppet squeaks;
        His wit all see-saw, between THAT and THIS,
    Now high, now low, now Master up, now Miss,
        And he himself one vile antithesis.
               Fop at the toilet, flatterer at the board,
    Now trips a lady, and now struts a lord.
                                                          (POPE).

The cover to Daniel Tammet’s new book has numbers on it.  In a font which looks as if they’ve been type-written.  One cannot resist running one’s fingers over some of the bulging ones on the cover whilst reading the book, trying to guess what they are.  I think the number 9 appears more frequently than any other though perhaps Daniel could tell you that before you can count to 9!

It is with pleasure that I can claim to have known Daniel for well over a decade.  We have shared some paradisiacal moments together and argued bitterly over the years but most often because I failed to understand him despite the closeness of our friendship.  It was just over a year ago I learnt that he had Asperger’s (which I remember as asparagus) and even now, after having read his book, I feel I still do not know much about Savant Syndrome.  Almost all good creative artists worth their salt, poets and musicians have lives as socially abnormal outsiders, often leading unreal childhoods doing unusual things and playing unconventional games.  I used to be a train running my hand along the playground wall (the edges of its bricks being my track) at school during playtimes picking up invisible passengers along the way.  At secondary school during Physical Education lessons Daniel and I would be the last to be picked by the teams and we still never played.  I often didn’t do PE, forging notes from my parents – I was always the more daring one.  I didn’t get detentions because never turning up; the teachers thought it no point in giving me one.  Instead of running home if I was late for school assemblies I would often stand in the corridor and hear the headmaster out and then join the class once assembly was over.

In fact I am very surprised how similar some of the situations I often found myself in as a child were to Daniel’s and how I responded to the feelings I had, something he briefly hints at in his book, but in Daniel it took an exceptional form of everything as numerical shapes.  That, for me, is what makes Daniel a savant and places him apart from your average creative artist

Pebble-gobbed Demosthenes
        Couldn't speak for want of ease

And there is that irresistible quatrain by Tony Harrison called HEREDITY

How you became a poet’s a mystery!
Wherever did you get your talent from?
I say: I had two uncles, Joe and Harry –
One was a stammerer, the other dumb.

I must admit I do think my own long-term memory is exceptionally good and certainly far better than Daniel’s.  I can, for instance, recall our first encounter in the school playground and virtually every major detail about all the times we’ve met since and exactly what was said.  I can recall entire conversations, sometimes weeks after I’ve had them.  I know and can recite thousands of lines of poetry by heart and can usually remember them after having read or heard them the first or second time.  So some of what for Daniel may be gargantuan accomplishments were second nature to me.  But it is Daniel who has brought out this realisation of such abilities within me and I am sure for many others who perhaps do all their thinking as children and then grow up avoiding it like a danger.

‘Mankind cannot bear too much reality’ wrote Eliot.  So I don’t believe that Kim Peek or Daniel and other savants have the ability to remember everything (like being in their mother’s womb as lucidly as yesterday).  Because, I believe there is such a thing as the sub-conscious mind. The only examples from Peek I have seen are his recollection of the date of Queen Victoria’s ascension to the throne of England and his working out how old Churchill would’ve been if he were still living – Not something that one would expect someone not to know, especially someone with a little education, let alone someone who has spent their entire life studying subjects of historical interest.  The human mind also has an ability known as Latent Inhibition - To be able to shut out much of what is sensed, a natural filtering system lest we all be experiencing too much and go madder than we already are.

For example, we did not gather in the gymnasium on our first day at school (as Daniel has written) but in the usual assembly hall while the head teacher read out the names of all the pupils and assigned them to their classes.  We gathered in the gymnasium on our first day at the upper section of the school.  A separate building where the students went after having completed the first 2 years at the lower site.  I, too, was relieved that our classroom was opposite the library and couldn’t wait for break time (which I spent filling in my membership form), and went straight to the library.  I also recall the incident with the doughnut as having took place at the upper school one lunchtime (not the lower site which Daniel recalls) because I was with him at the time.

I never took Daniel to see Big Ben, Buckingham Palace or the Tower of London either as he writes.  He told me he had visited the Tower a few years before we met with Kevin Fox, Trevor Cooper, Colin Hems and perhaps Terry Ganning – (His classmates from Dorothy Barley School).  Daniel was always very reluctant to travel with me on the underground and the few times we did do it, it was to the mosque in Wimbledon – And once with Jens – The tall guy from Germany.  We went to Oxford Street and to see the Natural History Museum and the Science Museum.  It was very unsettling for me and I was often frustrated because there was so much that I wanted to show him in London.  If only I had known then what I know now.  That Daniel just couldn’t do this and was probably as upset and irritated as I was about it when he did.  The few times I did succeed in coaxing him into it he was flushed throughout.  I wish now, I could’ve helped him overcome a lot of his anxiety sooner but am happy that he has got over that too and recently we had a day out in London and I showed him around London University.  We then had lunch at the Poetry Café and made our way to climb Parliament Hill Fields onto Hampstead Heath and ended up having tea at a Hungarian teahouse.  I also took him to visit St Bartholomew’s the Great Church in Smithfield and showed him the house in Cloth Fair where the poet John Betjeman had lived.  I hope he enjoyed himself though thinking back on it now; he was probably both mentally and physically exhausted.  Daniel never goes to the beach but has offered to go with me on many occasions. 

Another thing Daniel has not mentioned is the laughs we have had together at each other’s expense.  There are very few people who I’ve laughed with so much so that sometimes our jaws would start to ache but we would carry on laughing.  I recall, for instance, once when he had chicken paste sandwiches for lunch and said (taking them out from his lunchbox) “I’ve been looking forward to this all day” and then dropped the whole sandwich without yet having had a single bite! Another time he zipped up his school bag at the end of a lesson and (the zip having been broken) I couldn’t stop laughing to see that the bag remained open whichever way he zipped it up.  We would often both end up in very precarious situations!

I’ve also realised that my memory isn’t all as good as I think! For Daniel’s parents’ house (the 2-houses-knocked-into-one one) appears to my memory exactly as his old one in Marston Avenue – Excepting the façade.

My own favourite number is 1 – In praise of which Philip Larkin wrote his poem COUNTING 

Thinking in terms of one
Is easily done –
One room, one bed, one chair,
One person there,
Makes perfect sense; one set
Of wishes can be met,
One coffin filled.

But counting up to two
Is harder to do;
For one must be denied
Before it’s tried.

It sounds as if Larkin was like me too, for I do not understand a lot of the mathematical equations Daniel presents in his book.  I still do not understand π properly.  In the first chapter, Daniel explains exactly how he sees the answers to extraordinarily lengthy calculations by putting 2 shapes together to create a third.  This is terribly similar to true poetic inspiration.  The best example of which, to my knowledge, is given by Auden

        How can I know what I think till I see what I say? A poet writes: “The chestnut’s 
        comfortable root” and then changes this to “The chestnut’s customary root.”  In this 
        alteration there is no question of replacing one emotion by another, or of strengthening 
        an emotion, but of discovering what the emotion is.  The emotion is unchanged, but 
        waiting to be identified like a telephone number one cannot remember.  “8357.  No, 
        that’s not it.  8557, 8457, no, it’s on the tip of my tongue, wait a moment, I’ve got it, 
8657.	That’s it.”  

Poetry is certainly and unquestionably the most ancient and the most respectable form of civilized literature. It’s art for a poem is an artefact, and artefacts are self exposure. Poetry whets the imagination by causing a strong foment of visual ideas. Ideas denote the final stage of responses to a work of art when emotion has spent itself, and have no emotive implicitness in themselves - Begin with the stimulus that gave the ideas, and the ideas will follow - Just as in sexual intercourse, when one never concentrates upon the orgasm, but on the salacious causative factors.

Poetry too, must evince delight in disorder, for it’s obliged to praise, and a way to do that is to elucidate the delight in the disorder. Disorder being, say the many emotional junctures, and inspirational events which may actually be unrelated but for the emotional fusion which creates originality thereby entering the realm of delight. Delight being the harmony of metrical structure, scansion, syntax, the euphony of a hyphen between the caesura, and all this (relying on line as a formal formatted unit, and on rhythm as an intrinsic technical element consisting of internal/external rhyme, iambs (syllabic conglomerates), and the metrical stitch) is poignantly significant.  By so doing we may relate our illogical thoughts into a coherent whole with words (as in musical notes).  
      
………………………………………………………………………………...............................

Mnemosyne, the inspiration for Daniel’s website Optimnem is the mother of the triple muse in Greek mythology.  The traditional theory of the hortus conclusus or the Spiral Castle requires a type of aesthetical understanding of another time outside and beyond time – An adynaton rather like Seamus Heaney’s chestnut tree which I have discussed in greater detail elsewhere.  This is a world in which one could easily exist as a split identity occupying the same physical time-space but inhabiting 2 bodies.  A phenomenon Hazrat Bashir Ahmad Orchard discussed with reference to the soul in Life Supreme.  A world of parallel time vistas running at different speeds, sometimes overlapping.  Auden described coming upon such a vision of a doppelganger sitting, writing at the desk and refusing to look up.  

In one of my all-time favourite films Before Sunrise, Before Sunset Celine takes Jesse into the Cemetery of No Name (which actually exists – A cemetery of unknowns, mostly suicides who drowned in the Danube) and shows him her favourite grave of a little girl.  She tells him it’s her favourite because the girl died aged 9, and that she was the same age when she first came to see the cemetery with her grandmother.  Then she says how uncanny it is that she herself is now 39 but that the girl still somehow remains 9.  Perhaps that is why all inspired artists are very particular about what they read but we’re talking generalities now.

Thus it is possible to contravene physical laws in order to time travel – Of casting dreams as realities – Of writing as a form of time travel where one can go back in one’s mind in order to conjure up a sensation, thought, smell.  It would be interesting to see how much control one has on these things if any

        In the poetic act, time is suspended and details of future experience often become  
        incorporated in the poem, as they do in dreams.  This explains why the first Muse of the 
        Greek triad was named Mnemosyne, ‘Memory’: one can have memory of the future as 
        well as of the past. II

Rather like the
brief meeting that took place between Keats and Coleridge (the only
time they're known to have met each other) on Millfield Lane, when
Coleridge reported having felt death in Keats' hand when they shook
hands to bid farewell at the end of it. This was a year before Keats
received his death warrant in the shape of violent arterial bleeding
in the lungs. This, I take to be another event which took place
outside the 3 dimensional, physical time-space we usually occupy: `In
those 2 miles he broached a thousand things -- Nightingales, poetry –
On Poetical sensation – METAPHYSICS – Different genera and species of
Dreams – NIGHTMARE – A dream accompanied by a sense of touch – Single
and double touch – A Dream related – First and second consciousness –
The difference explained between will and Volition – MONSTERS – The
Kraken – MERMAIDS – A Ghost story – ̉̉ III
 
………………………………………………………………………..…………………….........

Daniel’s ruminations on beauty and love are subjects that he has written about for the first time.  He expresses the particular fear which the Urdu poet Obaidullah Aleem wrote of

Hearts are strangely agitated in love for who knows
which of us will adopt a different path and when

Daniel has found a lot of answers to his questions ‘From the face / That never will go back into a book’ and asks for all his life.  He has found the support that people crave for in their moments of emotional meltdown.  

I also see now what he meant when once he told me he did not need to prove himself to anyone (though he boasts about his GCSE in English and though he goes on haphazardly for the sake of having something to say in his recent lectures).  I did not know what he meant and he never tried to explain when I asked.  Perhaps because he felt as the mystic Sufi poet of Islam, Rumi had done when he spoke of love

The pen would smoothly write the things it knew
But when it came to love it split in two
A donkey stuck in mud is logic’s fate –
Love’s nature only love can demonstrate.

Daniel explains ‘Like the Mona Lisa or a Mozart symphony, pi is its own reason for loving it.’  But he goes on to provide us in the following chapter (thank God) with an argument more suited to the intellectual mind.  Daniel is what he is and does what he does not merely for self-gratification but because by doing so he is helping us to understand better our brains and how they function.

Daniel claims to love, like Plath (and Chesterton) did ‘The thinginess of things.’  However, in his case it is an extreme form of thinginess (and not meaning to get overly biographical here), this can be described as a kind of Positive Capability that one finds actively at work throughout the years (at least) in which I have known him.  This seems to be the entire backdrop to his flat melancholic feelings (and the whole book reads rather like a critique of the British class system wherein the higher one climbs socially the less eloquent one becomes, the more one’s emotions are bottled up though it ought, really to be the other way round).  Feelings that he is doomed to the limits of logical thinking, of the physical mortality of man and of the immortality of true (and in his case numerical) art: ‘We live in a golden age for complete idiots to cash in on their utter stupidity’ wrote Mrs. Mills in her Sunday Times column one sunny Sunday.

He sees the beauty and truth that he knows he himself lacks the means to possess and it is obviously this which brings on feelings of Positive Capability – The exact opposite to the Keatsian Negative Capability.  

………………………………………………………………………......……………………….

By the star when it falls. 
Your companion has neither erred nor has he gone astray. 
He does not speak out of his own desire. 
It is pure revelation sent to him. 
Taught him by the one with mighty powers.
Of Great Might. Who then settled upon His throne. 
When He was at the loftiest Horizon. 
Who came down when he drew nearer. 
So that it became one chord to 2 bows or closer still. 
Then He revealed to His servant that which He revealed. 
The heart of the Prophet lied not regarding what it saw. 
Wilt thou then dispute with him about what he saw? 
And he experienced Him a second time. 
Near the farthest lote-tree. 
Close to the Great Good Place. 
When it was covered by a covering. 
The eye deviated not nor wandered. 
Surely he witnessed the greatest of the Signs of his Lord. IV

Hazrat Mirza Ghulam Ahmad – The Promised Messiah and Mahdi presented a distinguishable difference between philosophers and prophets on numerous occasions in his life.  Philosophy can only lead one to the stage where one can affirm that there ought to be a God and logic alone is futile in the realms of love which categorically states from experience that such a God does indeed exist

                    For example the foremost condition of belief is that in the existence of  Almighty 
                    God and in his being the Knowing and the Wise and the absolutely Powerful and 
                    Judicious in his will and the One without partner and eternally without beginning 
                    and possessor of the throne and then to believe that he is purposefully present 
                    everywhere but what can logic discover of these principles any more than 
                    conjectural precepts and self-made probabilities and how can such a person who 
                    hungers and thirsts for the disclosure of the reality and wisdom of the living God 
                    be content with the unrequited and  insufficient reasonings of logic.  Human logic 
                    may think a thousand times and even if it casts a concerted eye upon the fabric of 
                    the Earth and the heavenly bodies a hundred thousand times it still cannot claim 
                    that there is a creator of this universe.  For such a claim could only be made if he 
                    was visible too.  If there had been some clue to his existence.  It is however 
                    plausible that if logic is not mislead and does not direct itself otherwise it can 
                    admit that there should be a creator for this orderly composition and elegantly 
                    executed plan and prudent work.  We have mentioned this moderate example 
                    because the difference between is and should be is clear otherwise those that 
                    searched for the existence of Almighty God led by their logic alone and desired 
                    to reach some conclusion were led by logic to no place but a state of atheism or 
                    such a credulous belief in Almighty God which was akin to unbelief. V

It was from him that he learnt a long time ago that ‘thought and logic had limits and could only take a person so far’ and such a realisation led him to an exclusive Christianity, unique to him but which is itself found on the mysterium of trinity (God’s threefold nature), through a perfect experience of ‘complete peace and connection.’  

If the heart is a monarch then the mind’s its minister.  The mind is a logical councillor in heart-decided matters, for the heart’s decisions are illogical.  The mind concentrates on incentive, on evidence, on upshot.  Whilst the heart is governed by sensational powers.  It gravitates to beauty and through a sensory power of the esoteric (because ethereal) nature, all the while importuned by the mind.  The mind is subject to formality and the heart is unceremonious.  It is only love divine which unmeshes the incessant enigmas ensuing from the wrangles of heart and mind through wisdom and by enslaving the senses.  

And then there is also the lure of principles that he admires and praises such as God.  That is why his heart feels no heaviness when parting with loved ones
              
She dwells with Beauty - Beauty that must die; 
              And Joy, whose hand is ever at his lips 
              Bidding adieu; and aching Pleasure nigh, 
              Turning to poison while the bee-mouth sips: 
              Though seen of none save him whose strenuous tongue 
              Can burst Joy's grape against his palate fine;

He has to learn, if he is to enjoy life, that his crisis of identity ought to result in a passion for a duty to be happy and to create the fleeting joy around him from the principle of Beauty as Truth as Keats’ does in his ‘Song of Opposites.’  He explains elsewhere

            As to the poetical Character itself (I mean that sort of which, if I am any thing, I am a
            Member, that sort distinguished from the Wordsworthian or egotistical sublime; which
            is a thing per se and stands alone) it is not itself - It has no self - It is every thing and 
            nothing – It has no character - It enjoys light and shade; it lives in gusto, be it foul or 
            fair, high or low, rich or poor, mean or elevated It has as much delight in conceiving 
            an Iago as an Imogen.  What shocks the virtuous philosopher delights the chameleon 
            Poet.  It does not harm from its relish of the dark side of things any more than from its 
            taste for the bright one; because they both end in speculation.  A Poet is the most 
            unpoetical of any thing in existence; because he has no Identity - He is continually in 
            for - And filling some other Body - The Sun, the Moon, the Sea and Men and Women 
            who are creatures of impulse are poetical and have about them an unchangeable 
            attribute - The poet has none; no identity - He is certainly the most unpoetical of all 
            Gods Creatures.  If then he has no self, and if I am a Poet, where is the Wonder that I 
            should say I would write no more? Might I not at that very instant have been 
            cogitating on the Characters of Saturn and Ops? It is a wretched thing to confess; but 
            is a very fact that not one word I ever utter can be taken for granted as an opinion 
            growing out of my identical nature - How can it, when I have no nature? When I am in 
            a room with People if I ever am free from speculating on creations of my own brain, 
            then not myself goes home to myself: but the identity of every one in the room begins 
            so to press upon me that I am in a very little time annihilated. VI

He must remember that beginnings do not always precipitate endings but endings always beginnings and that as one adventure ends, another begins.  He must realise that after all joy is fleeting and cannot be grabbed at greedily as a butterfly.  He is exceptionally fortunate in that he has parents who have encouraged and nurtured his talents and made him feel something special and unique instead of discouraging, insulting and demoralising him, and that whatever else remains to be corroborated, Daniel will now find his name on a library book.


Ahmad, Hazrat Mirza Ghulam – The Promised Messiah &#38; Mahdi.  Ayna kamalat – E – Islam
                                                                                                            [Mirror for the 
                                                                                                            Excellences of Islam].  
                                                                                                            (Riyaz Hind, Qadian, 
                                                                                                            1892).
Ahmad, Hazrat Mirza Tahir – Khalifatul Masih IV.  Revelation, Rationality, Knowledge &#38; 
                                                                                    Truth.  (Islam International Publications 
                                                                                    LTD, 1998).
Aleem, Obaidullah.  Chand chehra sitara ankhhen [Moon face star eyes].  (1974).
Auden, W. H.  ‘Squares &#38; Oblongs.’  (1948).  ).  In The Complete Works of W. H. Auden: 
                        Prose.  Volume II.  1939 – 1948.  (Faber &#38; Faber, 2002).
                        Collected Poems.  (Faber &#38; Faber, 1974).

Eliot, T. S.  Collected Poems 1909 – 1962.  (Faber &#38; Faber, 1963).

Forster, E. M. Aspects of the Novel.  (1927).

Graves, Robert.  The White Goddess.  (Faber &#38; Faber, fourth edition 1997).

Harrison, Tony.  Selected Poems.  (Pengiun, 1985).
                           The Gaze of the Gorgon.  (Bloodaxe Books, 1992).

Keats, John.  The Letters of John Keats, 1814 – 1821.  (Harvard University Press, 1958).
                      The Complete Poems.  (Penguin, 1973).

Larkin, Philip.  Collected Poems.  (Faber &#38; Faber, 1990).

Mrs. Mills.  Sunday Times: STYLE.  (16 July 2006).

Orchard, Hazrat Bashir Ahmad.  Life Supreme.  (Ascot Press, 1979).

Pope, Alexander.  The Poems of Alexander Pope.

The Holy Quran.  Translated with Brief Explanatory notes by Hazrat Mirza Tahir Ahmad – 
                             Khalifatul Masih IV. (The Bath Press, 1997).

Rumi, Mowlana Jalaloddin.  The Masnavi.  Translated by Jawid Mojaddedi.  (Oxford 
                                              University Press, 2004).

Stevenson, Anne.  Bitter Fame: A Life of Sylvia Plath.  (Penguin, 1998).

Tammet, Daniel.  Born on a Blue Day.  (Hodder &#38; Stoughton, 2006).

Warner, Marina.  Fantastic Metamorphoses, Other Worlds.  (Oxford University Press, 2002).</description>
		<content:encoded><![CDATA[<p>OMISSIONS</p>
<p>Review of Born on a Blue Day by Daniel Tammet.  (Hodder &amp; Stoughton, 2006).<br />
 ____________________________________________________________________</p>
<p>Seeing the Home he’s in ’s made me obsessed<br />
with remembering those verses I once knew<br />
and setting myself this little memory test<br />
I don’t think, at the moment, I’ll come through.<br />
It’s the Memory, Mother of the Muses, bit.<br />
Prometheus, in words I do recall reciting<br />
but can’t quote now, and they’re so apposite,<br />
claiming he gave Mankind the gift of writing,</p>
<p>If we are what we remember, what are they<br />
who don’t have memories as we have ours,<br />
who, when evening falls, have no recall of day,<br />
or who those people were who’d brought them flowers.<br />
The troubled conscience, though, ‘s glad to forget.<br />
Oblivion for some ‘s an inner balm.<br />
They’ve found some peace of mind, not total yet,<br />
as only death itself brings that much calm.<br />
                                               (HARRISON).</p>
<p>Thou canst not then make the dead hear nor the deaf to hear the call when they turn their backs.<br />
            Nor canst thou guide the blind out of their error.  Thou canst make only those hear who would believe in Our Signs and who submit.<br />
        (The Holy Quran.  Al Room.  [The Romans].  53, 54).</p>
<p>Let Sporus tremble &#8212; What? that thing of silk,<br />
    Sporus, that mere white curd of ass&#8217;s milk,<br />
                    Yet let me flap this bug with gilded wings,<br />
    This painted child of dirt, that stinks and stings;<br />
        Whose buzz the witty and the fair annoys,<br />
    Yet wit ne&#8217;er tastes, and beauty ne&#8217;er enjoys:<br />
             So well-bred spaniels civilly delight<br />
    In mumbling of the game they dare not bite:<br />
        Eternal smiles his emptiness betray,<br />
    As shallow streams run dimpling all the way.<br />
             Whether in florid impotence he speaks<br />
    And, as the prompter breathes, the puppet squeaks;<br />
        His wit all see-saw, between THAT and THIS,<br />
    Now high, now low, now Master up, now Miss,<br />
        And he himself one vile antithesis.<br />
               Fop at the toilet, flatterer at the board,<br />
    Now trips a lady, and now struts a lord.<br />
                                                          (POPE).</p>
<p>The cover to Daniel Tammet’s new book has numbers on it.  In a font which looks as if they’ve been type-written.  One cannot resist running one’s fingers over some of the bulging ones on the cover whilst reading the book, trying to guess what they are.  I think the number 9 appears more frequently than any other though perhaps Daniel could tell you that before you can count to 9!</p>
<p>It is with pleasure that I can claim to have known Daniel for well over a decade.  We have shared some paradisiacal moments together and argued bitterly over the years but most often because I failed to understand him despite the closeness of our friendship.  It was just over a year ago I learnt that he had Asperger’s (which I remember as asparagus) and even now, after having read his book, I feel I still do not know much about Savant Syndrome.  Almost all good creative artists worth their salt, poets and musicians have lives as socially abnormal outsiders, often leading unreal childhoods doing unusual things and playing unconventional games.  I used to be a train running my hand along the playground wall (the edges of its bricks being my track) at school during playtimes picking up invisible passengers along the way.  At secondary school during Physical Education lessons Daniel and I would be the last to be picked by the teams and we still never played.  I often didn’t do PE, forging notes from my parents – I was always the more daring one.  I didn’t get detentions because never turning up; the teachers thought it no point in giving me one.  Instead of running home if I was late for school assemblies I would often stand in the corridor and hear the headmaster out and then join the class once assembly was over.</p>
<p>In fact I am very surprised how similar some of the situations I often found myself in as a child were to Daniel’s and how I responded to the feelings I had, something he briefly hints at in his book, but in Daniel it took an exceptional form of everything as numerical shapes.  That, for me, is what makes Daniel a savant and places him apart from your average creative artist</p>
<p>Pebble-gobbed Demosthenes<br />
        Couldn&#8217;t speak for want of ease</p>
<p>And there is that irresistible quatrain by Tony Harrison called HEREDITY</p>
<p>How you became a poet’s a mystery!<br />
Wherever did you get your talent from?<br />
I say: I had two uncles, Joe and Harry –<br />
One was a stammerer, the other dumb.</p>
<p>I must admit I do think my own long-term memory is exceptionally good and certainly far better than Daniel’s.  I can, for instance, recall our first encounter in the school playground and virtually every major detail about all the times we’ve met since and exactly what was said.  I can recall entire conversations, sometimes weeks after I’ve had them.  I know and can recite thousands of lines of poetry by heart and can usually remember them after having read or heard them the first or second time.  So some of what for Daniel may be gargantuan accomplishments were second nature to me.  But it is Daniel who has brought out this realisation of such abilities within me and I am sure for many others who perhaps do all their thinking as children and then grow up avoiding it like a danger.</p>
<p>‘Mankind cannot bear too much reality’ wrote Eliot.  So I don’t believe that Kim Peek or Daniel and other savants have the ability to remember everything (like being in their mother’s womb as lucidly as yesterday).  Because, I believe there is such a thing as the sub-conscious mind. The only examples from Peek I have seen are his recollection of the date of Queen Victoria’s ascension to the throne of England and his working out how old Churchill would’ve been if he were still living – Not something that one would expect someone not to know, especially someone with a little education, let alone someone who has spent their entire life studying subjects of historical interest.  The human mind also has an ability known as Latent Inhibition - To be able to shut out much of what is sensed, a natural filtering system lest we all be experiencing too much and go madder than we already are.</p>
<p>For example, we did not gather in the gymnasium on our first day at school (as Daniel has written) but in the usual assembly hall while the head teacher read out the names of all the pupils and assigned them to their classes.  We gathered in the gymnasium on our first day at the upper section of the school.  A separate building where the students went after having completed the first 2 years at the lower site.  I, too, was relieved that our classroom was opposite the library and couldn’t wait for break time (which I spent filling in my membership form), and went straight to the library.  I also recall the incident with the doughnut as having took place at the upper school one lunchtime (not the lower site which Daniel recalls) because I was with him at the time.</p>
<p>I never took Daniel to see Big Ben, Buckingham Palace or the Tower of London either as he writes.  He told me he had visited the Tower a few years before we met with Kevin Fox, Trevor Cooper, Colin Hems and perhaps Terry Ganning – (His classmates from Dorothy Barley School).  Daniel was always very reluctant to travel with me on the underground and the few times we did do it, it was to the mosque in Wimbledon – And once with Jens – The tall guy from Germany.  We went to Oxford Street and to see the Natural History Museum and the Science Museum.  It was very unsettling for me and I was often frustrated because there was so much that I wanted to show him in London.  If only I had known then what I know now.  That Daniel just couldn’t do this and was probably as upset and irritated as I was about it when he did.  The few times I did succeed in coaxing him into it he was flushed throughout.  I wish now, I could’ve helped him overcome a lot of his anxiety sooner but am happy that he has got over that too and recently we had a day out in London and I showed him around London University.  We then had lunch at the Poetry Café and made our way to climb Parliament Hill Fields onto Hampstead Heath and ended up having tea at a Hungarian teahouse.  I also took him to visit St Bartholomew’s the Great Church in Smithfield and showed him the house in Cloth Fair where the poet John Betjeman had lived.  I hope he enjoyed himself though thinking back on it now; he was probably both mentally and physically exhausted.  Daniel never goes to the beach but has offered to go with me on many occasions. </p>
<p>Another thing Daniel has not mentioned is the laughs we have had together at each other’s expense.  There are very few people who I’ve laughed with so much so that sometimes our jaws would start to ache but we would carry on laughing.  I recall, for instance, once when he had chicken paste sandwiches for lunch and said (taking them out from his lunchbox) “I’ve been looking forward to this all day” and then dropped the whole sandwich without yet having had a single bite! Another time he zipped up his school bag at the end of a lesson and (the zip having been broken) I couldn’t stop laughing to see that the bag remained open whichever way he zipped it up.  We would often both end up in very precarious situations!</p>
<p>I’ve also realised that my memory isn’t all as good as I think! For Daniel’s parents’ house (the 2-houses-knocked-into-one one) appears to my memory exactly as his old one in Marston Avenue – Excepting the façade.</p>
<p>My own favourite number is 1 – In praise of which Philip Larkin wrote his poem COUNTING </p>
<p>Thinking in terms of one<br />
Is easily done –<br />
One room, one bed, one chair,<br />
One person there,<br />
Makes perfect sense; one set<br />
Of wishes can be met,<br />
One coffin filled.</p>
<p>But counting up to two<br />
Is harder to do;<br />
For one must be denied<br />
Before it’s tried.</p>
<p>It sounds as if Larkin was like me too, for I do not understand a lot of the mathematical equations Daniel presents in his book.  I still do not understand π properly.  In the first chapter, Daniel explains exactly how he sees the answers to extraordinarily lengthy calculations by putting 2 shapes together to create a third.  This is terribly similar to true poetic inspiration.  The best example of which, to my knowledge, is given by Auden</p>
<p>        How can I know what I think till I see what I say? A poet writes: “The chestnut’s<br />
        comfortable root” and then changes this to “The chestnut’s customary root.”  In this<br />
        alteration there is no question of replacing one emotion by another, or of strengthening<br />
        an emotion, but of discovering what the emotion is.  The emotion is unchanged, but<br />
        waiting to be identified like a telephone number one cannot remember.  “8357.  No,<br />
        that’s not it.  8557, 8457, no, it’s on the tip of my tongue, wait a moment, I’ve got it,<br />
8657.	That’s it.”  </p>
<p>Poetry is certainly and unquestionably the most ancient and the most respectable form of civilized literature. It’s art for a poem is an artefact, and artefacts are self exposure. Poetry whets the imagination by causing a strong foment of visual ideas. Ideas denote the final stage of responses to a work of art when emotion has spent itself, and have no emotive implicitness in themselves - Begin with the stimulus that gave the ideas, and the ideas will follow - Just as in sexual intercourse, when one never concentrates upon the orgasm, but on the salacious causative factors.</p>
<p>Poetry too, must evince delight in disorder, for it’s obliged to praise, and a way to do that is to elucidate the delight in the disorder. Disorder being, say the many emotional junctures, and inspirational events which may actually be unrelated but for the emotional fusion which creates originality thereby entering the realm of delight. Delight being the harmony of metrical structure, scansion, syntax, the euphony of a hyphen between the caesura, and all this (relying on line as a formal formatted unit, and on rhythm as an intrinsic technical element consisting of internal/external rhyme, iambs (syllabic conglomerates), and the metrical stitch) is poignantly significant.  By so doing we may relate our illogical thoughts into a coherent whole with words (as in musical notes).  </p>
<p>………………………………………………………………………………&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.</p>
<p>Mnemosyne, the inspiration for Daniel’s website Optimnem is the mother of the triple muse in Greek mythology.  The traditional theory of the hortus conclusus or the Spiral Castle requires a type of aesthetical understanding of another time outside and beyond time – An adynaton rather like Seamus Heaney’s chestnut tree which I have discussed in greater detail elsewhere.  This is a world in which one could easily exist as a split identity occupying the same physical time-space but inhabiting 2 bodies.  A phenomenon Hazrat Bashir Ahmad Orchard discussed with reference to the soul in Life Supreme.  A world of parallel time vistas running at different speeds, sometimes overlapping.  Auden described coming upon such a vision of a doppelganger sitting, writing at the desk and refusing to look up.  </p>
<p>In one of my all-time favourite films Before Sunrise, Before Sunset Celine takes Jesse into the Cemetery of No Name (which actually exists – A cemetery of unknowns, mostly suicides who drowned in the Danube) and shows him her favourite grave of a little girl.  She tells him it’s her favourite because the girl died aged 9, and that she was the same age when she first came to see the cemetery with her grandmother.  Then she says how uncanny it is that she herself is now 39 but that the girl still somehow remains 9.  Perhaps that is why all inspired artists are very particular about what they read but we’re talking generalities now.</p>
<p>Thus it is possible to contravene physical laws in order to time travel – Of casting dreams as realities – Of writing as a form of time travel where one can go back in one’s mind in order to conjure up a sensation, thought, smell.  It would be interesting to see how much control one has on these things if any</p>
<p>        In the poetic act, time is suspended and details of future experience often become<br />
        incorporated in the poem, as they do in dreams.  This explains why the first Muse of the<br />
        Greek triad was named Mnemosyne, ‘Memory’: one can have memory of the future as<br />
        well as of the past. II</p>
<p>Rather like the<br />
brief meeting that took place between Keats and Coleridge (the only<br />
time they&#8217;re known to have met each other) on Millfield Lane, when<br />
Coleridge reported having felt death in Keats&#8217; hand when they shook<br />
hands to bid farewell at the end of it. This was a year before Keats<br />
received his death warrant in the shape of violent arterial bleeding<br />
in the lungs. This, I take to be another event which took place<br />
outside the 3 dimensional, physical time-space we usually occupy: `In<br />
those 2 miles he broached a thousand things &#8212; Nightingales, poetry –<br />
On Poetical sensation – METAPHYSICS – Different genera and species of<br />
Dreams – NIGHTMARE – A dream accompanied by a sense of touch – Single<br />
and double touch – A Dream related – First and second consciousness –<br />
The difference explained between will and Volition – MONSTERS – The<br />
Kraken – MERMAIDS – A Ghost story – ̉̉ III</p>
<p>………………………………………………………………………..……………………&#8230;&#8230;&#8230;</p>
<p>Daniel’s ruminations on beauty and love are subjects that he has written about for the first time.  He expresses the particular fear which the Urdu poet Obaidullah Aleem wrote of</p>
<p>Hearts are strangely agitated in love for who knows<br />
which of us will adopt a different path and when</p>
<p>Daniel has found a lot of answers to his questions ‘From the face / That never will go back into a book’ and asks for all his life.  He has found the support that people crave for in their moments of emotional meltdown.  </p>
<p>I also see now what he meant when once he told me he did not need to prove himself to anyone (though he boasts about his GCSE in English and though he goes on haphazardly for the sake of having something to say in his recent lectures).  I did not know what he meant and he never tried to explain when I asked.  Perhaps because he felt as the mystic Sufi poet of Islam, Rumi had done when he spoke of love</p>
<p>The pen would smoothly write the things it knew<br />
But when it came to love it split in two<br />
A donkey stuck in mud is logic’s fate –<br />
Love’s nature only love can demonstrate.</p>
<p>Daniel explains ‘Like the Mona Lisa or a Mozart symphony, pi is its own reason for loving it.’  But he goes on to provide us in the following chapter (thank God) with an argument more suited to the intellectual mind.  Daniel is what he is and does what he does not merely for self-gratification but because by doing so he is helping us to understand better our brains and how they function.</p>
<p>Daniel claims to love, like Plath (and Chesterton) did ‘The thinginess of things.’  However, in his case it is an extreme form of thinginess (and not meaning to get overly biographical here), this can be described as a kind of Positive Capability that one finds actively at work throughout the years (at least) in which I have known him.  This seems to be the entire backdrop to his flat melancholic feelings (and the whole book reads rather like a critique of the British class system wherein the higher one climbs socially the less eloquent one becomes, the more one’s emotions are bottled up though it ought, really to be the other way round).  Feelings that he is doomed to the limits of logical thinking, of the physical mortality of man and of the immortality of true (and in his case numerical) art: ‘We live in a golden age for complete idiots to cash in on their utter stupidity’ wrote Mrs. Mills in her Sunday Times column one sunny Sunday.</p>
<p>He sees the beauty and truth that he knows he himself lacks the means to possess and it is obviously this which brings on feelings of Positive Capability – The exact opposite to the Keatsian Negative Capability.  </p>
<p>………………………………………………………………………&#8230;&#8230;……………………….</p>
<p>By the star when it falls.<br />
Your companion has neither erred nor has he gone astray.<br />
He does not speak out of his own desire.<br />
It is pure revelation sent to him.<br />
Taught him by the one with mighty powers.<br />
Of Great Might. Who then settled upon His throne.<br />
When He was at the loftiest Horizon.<br />
Who came down when he drew nearer.<br />
So that it became one chord to 2 bows or closer still.<br />
Then He revealed to His servant that which He revealed.<br />
The heart of the Prophet lied not regarding what it saw.<br />
Wilt thou then dispute with him about what he saw?<br />
And he experienced Him a second time.<br />
Near the farthest lote-tree.<br />
Close to the Great Good Place.<br />
When it was covered by a covering.<br />
The eye deviated not nor wandered.<br />
Surely he witnessed the greatest of the Signs of his Lord. IV</p>
<p>Hazrat Mirza Ghulam Ahmad – The Promised Messiah and Mahdi presented a distinguishable difference between philosophers and prophets on numerous occasions in his life.  Philosophy can only lead one to the stage where one can affirm that there ought to be a God and logic alone is futile in the realms of love which categorically states from experience that such a God does indeed exist</p>
<p>                    For example the foremost condition of belief is that in the existence of  Almighty<br />
                    God and in his being the Knowing and the Wise and the absolutely Powerful and<br />
                    Judicious in his will and the One without partner and eternally without beginning<br />
                    and possessor of the throne and then to believe that he is purposefully present<br />
                    everywhere but what can logic discover of these principles any more than<br />
                    conjectural precepts and self-made probabilities and how can such a person who<br />
                    hungers and thirsts for the disclosure of the reality and wisdom of the living God<br />
                    be content with the unrequited and  insufficient reasonings of logic.  Human logic<br />
                    may think a thousand times and even if it casts a concerted eye upon the fabric of<br />
                    the Earth and the heavenly bodies a hundred thousand times it still cannot claim<br />
                    that there is a creator of this universe.  For such a claim could only be made if he<br />
                    was visible too.  If there had been some clue to his existence.  It is however<br />
                    plausible that if logic is not mislead and does not direct itself otherwise it can<br />
                    admit that there should be a creator for this orderly composition and elegantly<br />
                    executed plan and prudent work.  We have mentioned this moderate example<br />
                    because the difference between is and should be is clear otherwise those that<br />
                    searched for the existence of Almighty God led by their logic alone and desired<br />
                    to reach some conclusion were led by logic to no place but a state of atheism or<br />
                    such a credulous belief in Almighty God which was akin to unbelief. V</p>
<p>It was from him that he learnt a long time ago that ‘thought and logic had limits and could only take a person so far’ and such a realisation led him to an exclusive Christianity, unique to him but which is itself found on the mysterium of trinity (God’s threefold nature), through a perfect experience of ‘complete peace and connection.’  </p>
<p>If the heart is a monarch then the mind’s its minister.  The mind is a logical councillor in heart-decided matters, for the heart’s decisions are illogical.  The mind concentrates on incentive, on evidence, on upshot.  Whilst the heart is governed by sensational powers.  It gravitates to beauty and through a sensory power of the esoteric (because ethereal) nature, all the while importuned by the mind.  The mind is subject to formality and the heart is unceremonious.  It is only love divine which unmeshes the incessant enigmas ensuing from the wrangles of heart and mind through wisdom and by enslaving the senses.  </p>
<p>And then there is also the lure of principles that he admires and praises such as God.  That is why his heart feels no heaviness when parting with loved ones</p>
<p>She dwells with Beauty - Beauty that must die;<br />
              And Joy, whose hand is ever at his lips<br />
              Bidding adieu; and aching Pleasure nigh,<br />
              Turning to poison while the bee-mouth sips:<br />
              Though seen of none save him whose strenuous tongue<br />
              Can burst Joy&#8217;s grape against his palate fine;</p>
<p>He has to learn, if he is to enjoy life, that his crisis of identity ought to result in a passion for a duty to be happy and to create the fleeting joy around him from the principle of Beauty as Truth as Keats’ does in his ‘Song of Opposites.’  He explains elsewhere</p>
<p>            As to the poetical Character itself (I mean that sort of which, if I am any thing, I am a<br />
            Member, that sort distinguished from the Wordsworthian or egotistical sublime; which<br />
            is a thing per se and stands alone) it is not itself - It has no self - It is every thing and<br />
            nothing – It has no character - It enjoys light and shade; it lives in gusto, be it foul or<br />
            fair, high or low, rich or poor, mean or elevated It has as much delight in conceiving<br />
            an Iago as an Imogen.  What shocks the virtuous philosopher delights the chameleon<br />
            Poet.  It does not harm from its relish of the dark side of things any more than from its<br />
            taste for the bright one; because they both end in speculation.  A Poet is the most<br />
            unpoetical of any thing in existence; because he has no Identity - He is continually in<br />
            for - And filling some other Body - The Sun, the Moon, the Sea and Men and Women<br />
            who are creatures of impulse are poetical and have about them an unchangeable<br />
            attribute - The poet has none; no identity - He is certainly the most unpoetical of all<br />
            Gods Creatures.  If then he has no self, and if I am a Poet, where is the Wonder that I<br />
            should say I would write no more? Might I not at that very instant have been<br />
            cogitating on the Characters of Saturn and Ops? It is a wretched thing to confess; but<br />
            is a very fact that not one word I ever utter can be taken for granted as an opinion<br />
            growing out of my identical nature - How can it, when I have no nature? When I am in<br />
            a room with People if I ever am free from speculating on creations of my own brain,<br />
            then not myself goes home to myself: but the identity of every one in the room begins<br />
            so to press upon me that I am in a very little time annihilated. VI</p>
<p>He must remember that beginnings do not always precipitate endings but endings always beginnings and that as one adventure ends, another begins.  He must realise that after all joy is fleeting and cannot be grabbed at greedily as a butterfly.  He is exceptionally fortunate in that he has parents who have encouraged and nurtured his talents and made him feel something special and unique instead of discouraging, insulting and demoralising him, and that whatever else remains to be corroborated, Daniel will now find his name on a library book.</p>
<p>Ahmad, Hazrat Mirza Ghulam – The Promised Messiah &amp; Mahdi.  Ayna kamalat – E – Islam<br />
                                                                                                            [Mirror for the<br />
                                                                                                            Excellences of Islam].<br />
                                                                                                            (Riyaz Hind, Qadian,<br />
                                                                                                            1892).<br />
Ahmad, Hazrat Mirza Tahir – Khalifatul Masih IV.  Revelation, Rationality, Knowledge &amp;<br />
                                                                                    Truth.  (Islam International Publications<br />
                                                                                    LTD, 1998).<br />
Aleem, Obaidullah.  Chand chehra sitara ankhhen [Moon face star eyes].  (1974).<br />
Auden, W. H.  ‘Squares &amp; Oblongs.’  (1948).  ).  In The Complete Works of W. H. Auden:<br />
                        Prose.  Volume II.  1939 – 1948.  (Faber &amp; Faber, 2002).<br />
                        Collected Poems.  (Faber &amp; Faber, 1974).</p>
<p>Eliot, T. S.  Collected Poems 1909 – 1962.  (Faber &amp; Faber, 1963).</p>
<p>Forster, E. M. Aspects of the Novel.  (1927).</p>
<p>Graves, Robert.  The White Goddess.  (Faber &amp; Faber, fourth edition 1997).</p>
<p>Harrison, Tony.  Selected Poems.  (Pengiun, 1985).<br />
                           The Gaze of the Gorgon.  (Bloodaxe Books, 1992).</p>
<p>Keats, John.  The Letters of John Keats, 1814 – 1821.  (Harvard University Press, 1958).<br />
                      The Complete Poems.  (Penguin, 1973).</p>
<p>Larkin, Philip.  Collected Poems.  (Faber &amp; Faber, 1990).</p>
<p>Mrs. Mills.  Sunday Times: STYLE.  (16 July 2006).</p>
<p>Orchard, Hazrat Bashir Ahmad.  Life Supreme.  (Ascot Press, 1979).</p>
<p>Pope, Alexander.  The Poems of Alexander Pope.</p>
<p>The Holy Quran.  Translated with Brief Explanatory notes by Hazrat Mirza Tahir Ahmad –<br />
                             Khalifatul Masih IV. (The Bath Press, 1997).</p>
<p>Rumi, Mowlana Jalaloddin.  The Masnavi.  Translated by Jawid Mojaddedi.  (Oxford<br />
                                              University Press, 2004).</p>
<p>Stevenson, Anne.  Bitter Fame: A Life of Sylvia Plath.  (Penguin, 1998).</p>
<p>Tammet, Daniel.  Born on a Blue Day.  (Hodder &amp; Stoughton, 2006).</p>
<p>Warner, Marina.  Fantastic Metamorphoses, Other Worlds.  (Oxford University Press, 2002).</p>
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		<title>Comment on Brand and Corporate Storytelling by Nicky Fried</title>
		<link>http://wordofmoss.com/2008/03/01/brand-and-corporate-storytelling/#comment-32</link>
		<dc:creator>Nicky Fried</dc:creator>
		<pubDate>Mon, 03 Mar 2008 00:32:33 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.com/?p=78#comment-32</guid>
		<description>Not only is storytelling a very effective means for bringing brand to life and inspiring employees and customers, it's also a great way to illustrate desired behaviors. 

Through stories we can bring to life the behaviors we need employees to live so that they are connecting with customer values. Stories allow us to bring the brand to life inside the organization.</description>
		<content:encoded><![CDATA[<p>Not only is storytelling a very effective means for bringing brand to life and inspiring employees and customers, it&#8217;s also a great way to illustrate desired behaviors. </p>
<p>Through stories we can bring to life the behaviors we need employees to live so that they are connecting with customer values. Stories allow us to bring the brand to life inside the organization.</p>
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		<title>Comment on Co-create this weekend! by Eamon</title>
		<link>http://wordofmoss.com/2008/01/19/co-create-this-weekend/#comment-27</link>
		<dc:creator>Eamon</dc:creator>
		<pubDate>Sun, 17 Feb 2008 23:00:12 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.com/2008/01/19/co-create-this-weekend/#comment-27</guid>
		<description>In order to reach an audience that are more to get to, nowadays, co-creation is one flexible way of meeting this problem.</description>
		<content:encoded><![CDATA[<p>In order to reach an audience that are more to get to, nowadays, co-creation is one flexible way of meeting this problem.</p>
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		<title>Comment on Driving Brand Advocacy by Is PR going backwards? &#171; Word of Moss</title>
		<link>http://wordofmoss.com/2008/01/17/driving-brand-advocacy/#comment-26</link>
		<dc:creator>Is PR going backwards? &#171; Word of Moss</dc:creator>
		<pubDate>Sat, 16 Feb 2008 19:55:45 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.com/2008/01/17/driving-brand-advocacy/#comment-26</guid>
		<description>[...] somewhat surprised when I watched this video posted by my great friend Richard Stacy,  on an earlier post I wrote about the appointment of Leo Rayman to EMEA Planning Director at Weber Shandwick. For [...]</description>
		<content:encoded><![CDATA[<p>[...] somewhat surprised when I watched this video posted by my great friend Richard Stacy,  on an earlier post I wrote about the appointment of Leo Rayman to EMEA Planning Director at Weber Shandwick. For [...]</p>
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		<title>Comment on Planning for the future by Is PR is going backwards? &#171; Word of Moss</title>
		<link>http://wordofmoss.com/2008/01/14/planning-for-the-future/#comment-25</link>
		<dc:creator>Is PR is going backwards? &#171; Word of Moss</dc:creator>
		<pubDate>Sat, 16 Feb 2008 19:01:08 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.com/2008/01/14/planning-for-the-future/#comment-25</guid>
		<description>[...] surprised when I watched this video posted by a great friend of mine Richard Stacy,  on an earlier post I wrote about the appointment of Leo Rayman to EMEA Planning Director at Weber Shandwick. For [...]</description>
		<content:encoded><![CDATA[<p>[...] surprised when I watched this video posted by a great friend of mine Richard Stacy,  on an earlier post I wrote about the appointment of Leo Rayman to EMEA Planning Director at Weber Shandwick. For [...]</p>
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		<title>Comment on Ignite Conversations by Brand Butlers &#171; Word of Moss</title>
		<link>http://wordofmoss.com/2008/01/24/ignite-conversations/#comment-20</link>
		<dc:creator>Brand Butlers &#171; Word of Moss</dc:creator>
		<pubDate>Sun, 10 Feb 2008 18:18:26 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.com/2008/01/24/ignite-conversations/#comment-20</guid>
		<description>[...] The term Brand Butlers really sums up how brands need to think in our cluttered and unengaged age - looking for ways to leverage their &#8220;assets&#8221; in the broadest sense to help customers in unexpected ways. It&#8217;s a way to credibly connect with customers, to serve up something meaningful and ignite conversations. [...]</description>
		<content:encoded><![CDATA[<p>[...] The term Brand Butlers really sums up how brands need to think in our cluttered and unengaged age - looking for ways to leverage their &#8220;assets&#8221; in the broadest sense to help customers in unexpected ways. It&#8217;s a way to credibly connect with customers, to serve up something meaningful and ignite conversations. [...]</p>
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		<title>Comment on Brand Advocacy by What is Brand Advocacy? &#171; Word of Moss</title>
		<link>http://wordofmoss.com/2008/01/26/brand-advocacy/#comment-18</link>
		<dc:creator>What is Brand Advocacy? &#171; Word of Moss</dc:creator>
		<pubDate>Sun, 10 Feb 2008 11:42:47 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmoss.wordpress.com/?p=67#comment-18</guid>
		<description>[...] I still get asked regularly “What is Brand Advocacy”. I read a case study this weekend in Contagious Magazine that I believe neatly answers the question. Method is a company that produces a range of cleaning products. Launched in 1999 in the US, it will have predicted revenues in 2007 of around $100m. It was launched with clear vision – a clear and compelling brand fight as I like to say. It’s aim was to take cleaning products from under the sink and make cleaning fun, trendy, non-toxic and importantly part of the home. Method commissioned Karim Rashid, a well respected Designer, to help shape it’s offering. The result was a range of highly designed, gentle and nice smelling products that surprised and delighted, complimented any home and started to create an army of advocates for the brand. Stage one of any Brand Advocacy approach. Stage two is to activate these advocates. Marketing started with Brand Advocacy and started with my 5th P of Marketing, the Parent or Corporate brand. The founders of the company describe themselves as “the first people against dirty” and all employees during the recruitment process have had to complete homework assignments including answering questions such as “what are you going to do to ensure Method continues to receive 1000’s of fan letters”. It’s inside out branding, helps make employees into advocates and is a critical part of any authentic organisation in our new transparent age. Next, Method have built up a community of fan’s (over 5,000 now) who actively help them design products and spread the word through Blogs and “love letters”. Every call the company get’s to customer service results in that person receiving samples and literature for them and their friends. Initially these callers received free T-Shirts and caps as well! Method run regular “Detox” (your home) parties with customers organised through paid regional co-ordinators and have programmes with key influencers groups such as Parent Teacher Associations. They even get written about regularly by Fashion Journalists in the style pages – there’s a first for cleaning products! Put simply, Method see their network of friends or their earned media as far more important than paid for media. The result is tremendous growth for the business and a lesson to all brands of how advocacy can and should be put at the heart of a business strategy. [...]</description>
		<content:encoded><![CDATA[<p>[...] I still get asked regularly “What is Brand Advocacy”. I read a case study this weekend in Contagious Magazine that I believe neatly answers the question. Method is a company that produces a range of cleaning products. Launched in 1999 in the US, it will have predicted revenues in 2007 of around $100m. It was launched with clear vision – a clear and compelling brand fight as I like to say. It’s aim was to take cleaning products from under the sink and make cleaning fun, trendy, non-toxic and importantly part of the home. Method commissioned Karim Rashid, a well respected Designer, to help shape it’s offering. The result was a range of highly designed, gentle and nice smelling products that surprised and delighted, complimented any home and started to create an army of advocates for the brand. Stage one of any Brand Advocacy approach. Stage two is to activate these advocates. Marketing started with Brand Advocacy and started with my 5th P of Marketing, the Parent or Corporate brand. The founders of the company describe themselves as “the first people against dirty” and all employees during the recruitment process have had to complete homework assignments including answering questions such as “what are you going to do to ensure Method continues to receive 1000’s of fan letters”. It’s inside out branding, helps make employees into advocates and is a critical part of any authentic organisation in our new transparent age. Next, Method have built up a community of fan’s (over 5,000 now) who actively help them design products and spread the word through Blogs and “love letters”. Every call the company get’s to customer service results in that person receiving samples and literature for them and their friends. Initially these callers received free T-Shirts and caps as well! Method run regular “Detox” (your home) parties with customers organised through paid regional co-ordinators and have programmes with key influencers groups such as Parent Teacher Associations. They even get written about regularly by Fashion Journalists in the style pages – there’s a first for cleaning products! Put simply, Method see their network of friends or their earned media as far more important than paid for media. The result is tremendous growth for the business and a lesson to all brands of how advocacy can and should be put at the heart of a business strategy. [...]</p>
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