If you’ve made a million and want to be to leave a legacy, a clock isn’t the most remarkable of choices you can make. Ask any 15-year-old … they’ll yawn and say who needs clocks today when everybody has a mobile phone in their pocket! Clocks are boring …unless of course you spend a million [...]
Posts Tagged ‘Brand Advocacy’
Marmite Branding
Posted in Ambassador strategies, Surprise and Delight, tagged Brand Advocacy, brand ambassadors, Marmite, Marmite clock, Richard Moss on April 5, 2010 | Leave a Comment »
How do people search the web?
Posted in Advocacy Insights, tagged Bell Pottinger Good Relations, Brand Advocacy, Richard Moss, Search, Search engines, wikipedia on March 7, 2010 | Leave a Comment »
Is the Encyclopaedia Britannica still going? I remember as a child marvelling at those red volumes gathering dust on the shelves of my old school library. Imagine carrying all of that knowledge in your head I used to think…exams would be a doddle. In early 2001, the knowledge of the world came a little bit [...]
Lovemarks.. suffering from old age?
Posted in Uncategorized, tagged Bell Pottinger Good Relations, Brand Advocacy, Kevin Roberts, Peak Performance, Richard Moss, What are lovemarks? on February 6, 2010 | Leave a Comment »
Wow..a lots changed in five years. Think about it. Five years ago we only used our mobile phones to call or text people, were still missing the best bits on the telly when the Mother in law called and still shopping in Woolworths on a Saturday. Yep..a lot has changed. I got thinking about this as I sat reading an article [...]
2010. The Year of Avatar and Brand Advocacy.
Posted in Advocacy Insights, tagged Bell Pottinger, Brand Advocacy, Good Relations, Richard Moss, Word of Mouth on January 3, 2010 | Leave a Comment »
We had a family outing to the Cinema yesterday to see Avatar, the first film Directed by James Cameron since Titanic and on track to gross more than £1 billion in box office receipts (one of only five films ever). “It’s an amazing film. If you see one film this holiday go and see this one”. “It’s [...]
Hit those January online sales together
Posted in Ambassador strategies, Community Building, tagged Brand Advocacy, Richard Moss on January 1, 2010 | Leave a Comment »
Happy New Year! If you are thinking of hitting the January sales, check out Shoptogether. A US based service that allows shoppers to compare notes on potential purchases. They claim 25% more items are put in shopping carts, 50% higher order value and 400% more time spent on site.
The evolution of Twitter
Posted in Advocacy Insights, tagged Brand Advocacy, Richard Moss on December 20, 2009 | 2 Comments »
A neat talk from TED on how Twitter is developing
The Death of Research Led Marketing
Posted in Advocacy Insights, Ambassador strategies, tagged Bell Pottinger, Brand Advocacy, Richard Moss on December 12, 2009 | Leave a Comment »
Excuse the title, but my last post seemed to grab your attention! I often talk about the story of a large UK consumer brand that was created in the 1960′s by a well-known London advertising agency. It was developed in the day where you could get away with listening to consumer needs and then designing your communication programme [...]
The Death of Advertising
Posted in Advocacy Insights, Community Building, tagged Advertising, Brand Advocacy, Good Relations, Richard Moss on December 8, 2009 | Leave a Comment »
Excuse the dramatic title… I was simply trying to grab your attention! Engagement is the name of the game in communications today. As a brand owner, thinking about how you hold the attention of the crowd long enough to get your message across is one of the most important things you have to do. ..right? So [...]
Reinventing Marketing
Posted in Ambassador strategies, tagged Brand Advocacy, Public Relations, Richard Moss on November 15, 2009 | Leave a Comment »
Alan Mitchell has written a thought-provoking piece in this weeks Marketing Magazine where he asks whether the Marketers role of influencing the consumers decision making process has actually corrupted the marketing landscape we see today. He quotes research showing that consumers trust independent online sources of information (such as search, peer review or comparisons) far more than [...]
David slays Goliath
Posted in Ambassador strategies, tagged Brand Advocacy, Good Relations, Richard Moss, Word of Mouth on November 8, 2009 | Leave a Comment »
Watched Haye slay Valuev (dubbed David versus Goliath) last night on Sky+HD to take the world heavyweight boxing title. What a fantastic example of speed and agility winning over brute power. Throughly enjoyable. As I sat there I must admit I wished I’d invited a few friends over to watch the fight with me. Sky are offering an incentive [...]
