“In a world where all products are increasingly the same, marketers have to appeal not to consumers rational decision making processes, but to their emotional ones. No stronger emotion exists than the need to belong” Douglas Atkin The Culting of Brands In late 2010 I ranked the UK’s leading brands by how effective they were [...]
Posts Tagged ‘Brand Cause’
How to create a brand movement
Posted in Advocacy Insights, tagged 4C's, Brand Advocacy, Brand Cause, Brand movement, Good Relations, Richard Moss, Word of Mouth on May 21, 2012 | Leave a Comment »
Does my brand champion their cause?
Posted in Advocacy Insights, tagged Apple, Brand Advocacy, Brand Cause, Richard Moss on August 26, 2011 | Leave a Comment »
If you don’t represent me and what I care about, then get lost! In the world where executive power has moved out of the boardroom and onto the street, where there are a 1000 choices in life when one will do, where the values and behaviours of a brand have become as important as their benefits -brands have a [...]
