Who cares if your customers say they will recommend your brand… if they never get round to doing so. Realising the potential of advocacy requires active advocates, but can you influence this? This was the question we set out to answer in our research project ‘Leading by recommendation’. We studied 120 brands in the UK [...]
Posts Tagged ‘PR’
Building brand recommendation and endorsement
Posted in Advocacy Insights, tagged Brand Advocacy, Brand Recommendation, Net Promoter Score, NPS, PR, Public Relations, Richard Moss, Word of Mouth on September 3, 2011 | Leave a Comment »
What is Brand Co-Creation?
Posted in Co Creation, tagged Brand Advocacy, Co Creation, PR, Richard Moss on June 25, 2009 | 1 Comment »
Another fantastic presentation from Paul Marsden. This one focuses on the power of co-creation and gives a real insight into the number of brands and organisations now adopting this highly effective technique. Search the categories section of this Blog for other examples
It’s the PR
Posted in Big Ideas, tagged Advocacy, PR, Public Relations, Richard Moss, Save the PR industry on June 11, 2009 | Leave a Comment »
I knew things were tough in the US …. but this tough? PR News has launched it’s very own advocacy campaign ”it’s the PR” to save the industry. T Shirts, mugs, even bumper stickers can be purchased bearing those stirring words. I’m sure we can do better over here … any thoughts?
Brand Community Measurement
Posted in Community Building, tagged Brand Advocacy, Brand Communities, PR, Public Relations, Richard Moss on May 27, 2009 | Leave a Comment »
There was an interesting piece in Advertising Age last week about P&G’s Beinggirl community targeting teenage girls. P&G claim that the community, which very lightly promotes Tampax and Always, has been four times as effective at driving sales as advertising. Indeed the success of the community has driven P&G to roll the community out in 24 countries. It’s a [...]
Paid for Word of Mouth
Posted in Advocacy Insights, Ambassador strategies, tagged Brand Advocacy, brand ambassadors, PR, Richard Moss, Word of Mouth on May 20, 2009 | Leave a Comment »
Typical, I spend my life telling clients that you can’t pay customers to spread commercial messages and somebody comes along and makes a business out of it! Check out Get Paid for Living your life. If you want to earn a little bit extra, rent out your T-shirt, cap or even the side of your car and [...]
Building Brand Tribes
Posted in Advocacy Insights, Community Building, tagged Brand Advocacy, Brand Tribes, PR, PR Agency, Richard Moss on May 16, 2009 | Leave a Comment »
Another great presentation by Seth Godin, explaining why brands need to think again about how they recruit customers. Seth describes the need to move away from mass marketing push techniques, to strategies based on searching out unsatisfied tribes and championing their cause. Brilliant food for thought. Seth is a great champion of advocacy cause.
PR driving marketing strategy
Posted in Advocacy Insights, tagged Brand Advocacy, Brand Butlers, PR, Richard Moss on March 13, 2009 | Leave a Comment »
According to Adam Morgan in Market Leader (Qtr.1 2009) the average adult is leading a 43 hour day (if you take into account our increasing tendency to multitask). No wonder, he suggests, brands are facing an uphill battle to cut through. He recommends five strategies. 1. Make yourself visible (make yourself “remarkable” as Seth Godin would say) [...]
