Many of my friends know that for years I have criticised my own industry for it’s lack of sophistication. Indeed since joining it eight years ago from a marketing profession, my sole mission has been to bring greater planning, insight and measurement to the profession. Today agencies like Weber Shandwick have transformed the way they approach [...]
Posts Tagged ‘PR’
Is PR going backwards?
Posted in Advocacy Insights, Measurement, tagged PR, Public Relations, Richard Moss on February 16, 2008 | Leave a Comment »
