Who cares if your customers say they will recommend your brand… if they never get round to doing so. Realising the potential of advocacy requires active advocates, but can you influence this? This was the question we set out to answer in our research project ‘Leading by recommendation’. We studied 120 brands in the UK [...]
Posts Tagged ‘Public Relations’
Building brand recommendation and endorsement
Posted in Advocacy Insights, tagged Brand Advocacy, Brand Recommendation, Net Promoter Score, NPS, PR, Public Relations, Richard Moss, Word of Mouth on September 3, 2011 | Leave a Comment »
Avoiding Facebook and Twitter?
Posted in Advocacy Insights, Community Building, tagged Avoiding Facebook, Avoiding Twitter, Brand Advocacy, Facebook, Public Relations, Richard Moss, Twitter on March 5, 2011 | Leave a Comment »
Facebook and Twitter still remain at the fringes of many marketing campaigns yet research is increasingly demonstrating that their impact can be significant. Research by Harris recently showed that 45% of people claimed they are influenced by who they follow online, with almost a fifth saying they are more likely to buy products from companies [...]
Reinventing Marketing
Posted in Ambassador strategies, tagged Brand Advocacy, Public Relations, Richard Moss on November 15, 2009 | Leave a Comment »
Alan Mitchell has written a thought-provoking piece in this weeks Marketing Magazine where he asks whether the Marketers role of influencing the consumers decision making process has actually corrupted the marketing landscape we see today. He quotes research showing that consumers trust independent online sources of information (such as search, peer review or comparisons) far more than [...]
Unlocking powerful brand advocates
Posted in Ambassador strategies, Great Case Studies, tagged Brand Advocacy, brand ambassadors, Influencer strategies, Public Relations, Richard Moss on July 28, 2009 | Leave a Comment »
BSM (Driving School) announced today that they were dumping Vauxhall Corsas and buying Fiat 500′s in a deal that has Advocacy written all over it. BSM claim that 70% of learner drivers go on to buy the car they learn to drive in. With BSM promising to buy 14,000 Fiats over the next three years, I [...]
Lessons from Twitter
Posted in Uncategorized, tagged Brand Advocacy, Public Relations, Richard Moss, Twitter on July 26, 2009 | Leave a Comment »
Twitter is now using case studies to demonstrate the potential of the site to the corporate world. I thought the Jet Blue example was fascinating. When the airline started using Twitter they simply posted Press Releases and service announcements. Unsurprisingly they found that they didn’t receive many followers or messages. They changed their style and became more conversational, asking for help to develop their [...]
It’s the PR
Posted in Big Ideas, tagged Advocacy, PR, Public Relations, Richard Moss, Save the PR industry on June 11, 2009 | Leave a Comment »
I knew things were tough in the US …. but this tough? PR News has launched it’s very own advocacy campaign ”it’s the PR” to save the industry. T Shirts, mugs, even bumper stickers can be purchased bearing those stirring words. I’m sure we can do better over here … any thoughts?
