There was an interesting piece in Advertising Age last week about P&G’s Beinggirl community targeting teenage girls. P&G claim that the community, which very lightly promotes Tampax and Always, has been four times as effective at driving sales as advertising. Indeed the success of the community has driven P&G to roll the community out in 24 countries. It’s a [...]
Posts Tagged ‘Public Relations’
Brand Community Measurement
Posted in Community Building, tagged Brand Advocacy, Brand Communities, PR, Public Relations, Richard Moss on May 27, 2009 | Leave a Comment »
Is PR going backwards?
Posted in Advocacy Insights, Measurement, tagged PR, Public Relations, Richard Moss on February 16, 2008 | Leave a Comment »
Many of my friends know that for years I have criticised my own industry for it’s lack of sophistication. Indeed since joining it eight years ago from a marketing profession, my sole mission has been to bring greater planning, insight and measurement to the profession. Today agencies like Weber Shandwick have transformed the way they approach [...]
