Is the Encyclopaedia Britannica still going? I remember as a child marvelling at those red volumes gathering dust on the shelves of my old school library. Imagine carrying all of that knowledge in your head I used to think…exams would be a doddle. In early 2001, the knowledge of the world came a little bit [...]
Posts Tagged ‘Richard Moss’
How do people search the web?
Posted in Advocacy Insights, tagged Bell Pottinger Good Relations, Brand Advocacy, Richard Moss, Search, Search engines, wikipedia on March 7, 2010 | Leave a Comment »
Lovemarks.. suffering from old age?
Posted in Uncategorized, tagged Bell Pottinger Good Relations, Brand Advocacy, Kevin Roberts, Peak Performance, Richard Moss, What are lovemarks? on February 6, 2010 | Leave a Comment »
Wow..a lots changed in five years. Think about it. Five years ago we only used our mobile phones to call or text people, were still missing the best bits on the telly when the Mother in law called and still shopping in Woolworths on a Saturday. Yep..a lot has changed. I got thinking about this as I sat reading an article [...]
Feeling confident about 2010?
Posted in Uncategorized, tagged Good Relations, Richard Moss on January 8, 2010 | Leave a Comment »
So, what’s 2010 going to look like? There seem to be many different views around at the moment. This chart is from the Nationwide Consumer Confidence survey. It shows growing confidence among UK consumers up to November, then a drop off into Xmas. This is probably driven by concerns about VAT increases and a growing understanding of what we [...]
2010. The Year of Avatar and Brand Advocacy.
Posted in Advocacy Insights, tagged Bell Pottinger, Brand Advocacy, Good Relations, Richard Moss, Word of Mouth on January 3, 2010 | Leave a Comment »
We had a family outing to the Cinema yesterday to see Avatar, the first film Directed by James Cameron since Titanic and on track to gross more than £1 billion in box office receipts (one of only five films ever). “It’s an amazing film. If you see one film this holiday go and see this one”. “It’s [...]
Hit those January online sales together
Posted in Ambassador strategies, Community Building, tagged Brand Advocacy, Richard Moss on January 1, 2010 | Leave a Comment »
Happy New Year! If you are thinking of hitting the January sales, check out Shoptogether. A US based service that allows shoppers to compare notes on potential purchases. They claim 25% more items are put in shopping carts, 50% higher order value and 400% more time spent on site.
The evolution of Twitter
Posted in Advocacy Insights, tagged Brand Advocacy, Richard Moss on December 20, 2009 | 2 Comments »
A neat talk from TED on how Twitter is developing
The Death of Research Led Marketing
Posted in Advocacy Insights, Ambassador strategies, tagged Bell Pottinger, Brand Advocacy, Richard Moss on December 12, 2009 | Leave a Comment »
Excuse the title, but my last post seemed to grab your attention! I often talk about the story of a large UK consumer brand that was created in the 1960′s by a well-known London advertising agency. It was developed in the day where you could get away with listening to consumer needs and then designing your communication programme [...]
The Death of Advertising
Posted in Advocacy Insights, Community Building, tagged Advertising, Brand Advocacy, Good Relations, Richard Moss on December 8, 2009 | Leave a Comment »
Excuse the dramatic title… I was simply trying to grab your attention! Engagement is the name of the game in communications today. As a brand owner, thinking about how you hold the attention of the crowd long enough to get your message across is one of the most important things you have to do. ..right? So [...]
News worth paying for
Posted in Uncategorized, tagged Advocacy, Good Relations, Richard Moss on December 2, 2009 | Leave a Comment »
I went to my first Xmas party of the year last night, meeting journalists and talking about 2009 and the year ahead. The year for many traditional publishing houses has clearly been a tough one, with the perfect storm of declining advertising revenues and declining readership as more of us turn to the internet to consume “free” [...]
Reinventing Marketing
Posted in Ambassador strategies, tagged Brand Advocacy, Public Relations, Richard Moss on November 15, 2009 | Leave a Comment »
Alan Mitchell has written a thought-provoking piece in this weeks Marketing Magazine where he asks whether the Marketers role of influencing the consumers decision making process has actually corrupted the marketing landscape we see today. He quotes research showing that consumers trust independent online sources of information (such as search, peer review or comparisons) far more than [...]
